Summary: The Brand & Website Manager isresponsible for maintain graphic design and branding for all collateral and ads, managing Simpleview and STR data/programs, maintain and update website driving business to Alpharetta hotels, maintain calendar of events, and supporting all functions of the Bureau with creative strategies. Manages all technical aspects of Bureau's website, including design, layout, functionality, and content.

Duties & Responsibilities

Website

Track all web statistics using Google Analytics 4
Make all changes and updates to the website as webmaster
Stage and deploy new and updated content and landing pages on website
Find, diagnose, and fix content problems, including broken links, typographical errors, and formatting inconsistencies
Coordinate with the Vice President of Marketing & Operations to optimize SEO and SEM strategies to drive traffic to the website
Incorporate website enhancements as warranted
Coordinate website marketing activities with other staff members
Proven work experience with WordPress and good understanding of website architecture and aesthetics
Troubleshoot and debug WordPress website and web applications. Perform regular maintenance tasks including theme updates, plugin updates and security updates
Assist in the creation of electronic newsletters, maps, special promotional offers, photos, videos and the conversion of all printed collateral material to an electronic format
Research, evaluate and implement appropriate promotional programs to attract users to the website including hyperlinks and cooperative partnerships
Support programs and events that enrich experiences for residents and visitors
Generate monthly, quarterly and year-end website reports that include website traffic and trends
Communicate with community partners to identify and update website and collateral content as needed
Assist with developing marketing giveaways and promotions that incorporate ACVB’s branding
Attend meetings designated by President or Senior Director of Marketing & Operations
Train Bureau staff on Simpleview and other applications as needed
Remain current with emerging digital technologies.
Work with the Bureau’s hotel members by presenting technology opportunities to them and training hotel staff on Simpleview
Support all functions of bureau with visual and creative efforts

Collaboration:

Assist Vice President of Marketing & Operations in development of Bureau collateral materials; special projects and brainstorming of packages and promotions as needed
Proofread as needed

Graphic Design

Strong knowledge of Adobe Creative Suite products including Photoshop, Illustrator and InDesign
Keen eye for design and be able to think creatively and produce visually appealing designs with limited creative direction that represent our brand
Create graphic designs for consistence in branding of all bureau collateral materials, ads, flyers, presentations, etc.; work with printers as needed with Senior Director of Marketing & Operations
Provide high-quality graphic design elements for print, digital, tradeshows displays
Ensure that all deadlines are met and that materials created are to brand standard

Professional Development/Research:

Observe other CVB & tourism websites and collateral to analyze how they position their destination brand and graphics
Continuously research and develop ideas on how to promote Alpharetta

Job descriptions are not intended and should not be construed to be an exhaustive list of all responsibilities, skills, efforts or working conditions associated with a job. They are intended to be reflections of the principal job elements essential for that position. The Alpharetta Convention and Visitors Bureau reserves the right to revise this description, as necessary.

Alpharetta Convention and Visitors Bureau

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Brand and Website Manager