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Position Description

Position Title: Convention and Visitors Bureau Manager

Department: City Manager

Division: Administration

FLSA: Exempt

Retirement: KPERS

Effective Date: March 6, 2026

GENERAL PURPOSE

Manages and oversees the day-to-day operations by performing a variety

of routine and complex

administrative, technical and professional work in the preparation and

implementation of public

information tools, programs and services. Organizes and oversees

convention and tourism

activities and event planning for certain City events.

SUPERVISION RECEIVED

Works under the general supervision of the Assistant City Manager.

SUPERVISION EXERCISED

Responsible for the direct supervision of CVB Coordinator and

administrative support staff.

Essential Duties And Responsibilities

(Duties listed below do not include all tasks which may be performed.)

City leader in marketing historic and museum destinations, businesses

that attract visitors

including restaurants and retail, special events and activities, local

amenities like parks and

trails, and overall City recognition.

Leads development of digital and printed marketing materials and

advertisements and

campaigns.

Point of contact for group tours, conventions, meetings, shows, expos

and similar events.

Responsible for the development and participation in public relations

including presentations

to organizations and civic clubs; hosting/assisting travel writers, TV

reporter and media-

related entities.

Manages the development of a rebranding campaign led by a consultant

that gains key

stakeholder feedback to produce a high quality branding product for City

tourism.

Oversees updates to City and other tourism websites.

Identifies methods to modernize tourism and marketing communications

including electronic

billboards, podcasts, and use of traditional and emerging social media

to reach new tourism

demographics.

Work with media and marketing outlets on City communications to raise

the overall profile

of Leavenworth.

Tracks visitor and business data using software systems and apps.

Provides regular updates to the governing body on CVB activities tied to

measurable data to

reflect relative success of those efforts.

Monitors level of activity, occupancy rates, revenue per room and room

availability for all

local hotels through generalized data and through direct relationships

with hotel leadership.

Provides leadership for Citys annual festival as part of the committee,

coordinating with the

event manager and staffing the event to welcome tourists and provide

information and

activities.

Develops and maintains relationships with key City tourism and

community/economic

development partners including the Chamber of Commerce, Main Street,

EDC, Fort

Leavenworth and local businesses.

Travel to local, regional and national meetings to market Leavenworth as

a tourism

destination and stay up to date on tourism and economic trends impacting

spending and

travel.

Organizes and coordinates CVB Committee meetings and Sister City

Committee meetings to

include the preparation of agendas, financial reports and minutes.

Serves as Ex-Oficio on the Leavenworth Main Street Board and the

Leavenworth-Lansing

Chamber of Commerce Board.

Coordinates delegation visits from Sister Cities Omihachiman Japan and

Wagga Wagga

Australia and City delegation visits to Sister Cities.

Responsible for the preparation, development and administration of the

department budget in

conjunction with the City Managers Office; assures that assigned areas

of responsibility are

performed within budget; performs cost control activities; assures

effective and efficient use

of budgeted funds, personnel, materials, facilities, and time.

Supervises department personnel including training, counseling and

evaluating.

Escorts groups to local and regional destinations using CVB vehicle.

May perform other duties as assigned.

PERIPHERAL DUTIES

May serve as a member of various employee committees, as assigned.

May assist with special projects related to tourism and economic

development.

Minimum Qualifications

Education and Experience:

\(A\) Graduation from an accredited four-year college or university with

a degree in business

or public administration, marketing, tourism, communications, or a

related field, and;

\(B\) Minimum of three (3) years experience in travel or hospitality

industries and tourism

marketing management; or

\(C\) Any equivalent combination of education and experience, additional

education

substituti

City of Leavenworth, Kansas

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Convention & Visitors Bureau Manager