The Norfolk Police Department is committed to representing one of the most diverse cities in the region. Norfolk is home to over 244,000 residents include an array of social, economic, and ethnic groups. It is the Norfolk Police Department’s mission to recruit, attract, and maintain a diverse work agency that will represent our city, citizens, and the communities we serve.

The position of Public Information Specialist II assists with managing the department media and social media relations, as well as FOIA records requests. Works to promote the Norfolk Police Department through written and verbal communications. Educates the community on official department business.

***The departmental hiring range for this position is $54,191.00-62,185.00 annually***

Essential functions include, but not limited to:

Regularly assists with media relations to include writing and disseminating press releases, and disseminating information related to active police investigations.
Produces timely and effective communication to an array of stakeholders from a variety of different channels including, but not limited to web, newsletters, brochures, speeches, news releases, official positions, message points, video, website, and other correspondence.
Oversees Department’s social media accounts by developing social media content related to informational campaigns on the department’s mission, vision, and initiatives.
Plans and maintains effective promotional and marketing materials by developing educational campaigns, creating visual displays, and implementing effective strategies for communicating with the public on behalf of a police agency.
Works to create effective marketing and public relations campaigns to highlight the efforts
of the Police Department.
Serves as a Public Information Officer for the Police Department and provides timely and accurate responses to media requests in accordance with the Freedom of Information Act (FOIA) laws and guidelines.
Performs all other job duties requiring skills, knowledge, and physical requirements based on current department needs.
This position may require working beyond regular scheduled hours, including evenings, weekends, and holidays, particularly in response to citywide emergencies or while serving in an on-call capacity. Availability for flexing hours as needed to support operational demands.

Work requires broad knowledge of a general professional or technical field. Knowledge is normally acquired through four years of college resulting in a bachelor’s degree or equivalent. Requires professional & technical writing training, depending on area of assignment.

Three year's of experience required.

Preferred experience:
Master’s degree in marketing, public relations or a related field and 5 years of progressive experience working in either government or corporate communications preferred.

Valid Driver's License Required.

Work Hours:
Monday-Friday 8:00 a.m. – 4:30 p.m. with occasional weekends, evenings, and occasional on call responsibilities.

City of Norfolk

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Public Information Specialist II