The City of Richmond’s Department of Economic Development is currently seeking a Marketing Manager who will be responsible for planning and executing strategic marketing and communications initiatives to promote Richmond, Virginia as: a top destination for businesses.; This position will help generate business attraction, expansion, retention, and commercial development leads, build community partnerships, connect existing businesses to programs that support their growth, and execute marketing-related components of Richmond’s Strategic Plan for Equitable Economic Development (SPEED).

Continuing to establish and maintain Richmond Economic Development identity and brand
Planning and executing marketing events for business prospects, Richmond businesses, and economic development stakeholders
Developing, designing, and managing digital and print collateral
Managing the Department of Economic Development's social media content, campaigns, and performance
Managing Richmond Economic Development web presence (Richmondeda.com) and ensuring that Richmond leverages best-in-class technology and tactics to generate traffic and leads from digital marketing efforts
- Activities include managing vendors, developing new features and content, providing timely updates of content, and ensuring the proper connection between web and social channels
Overseeing the creation of new photo and video assets and managing existing assets to ensure visual presence is vibrant, current, and authentically Richmond
Creating slide decks for prospect meetings, City leadership, and community and business groups
Assisting with business investment proposal creation, presentation materials, and marketing trip preparation
Developing measures and maintaining data on key performance indicators on digital, print, and event marketing efforts, adjusting tactics to optimize for results, and developing materials to communicate results
Working with subject matter experts, preparing, writing, editing, and distributing press/news releases, talking points, FAQs, blogs, and articles that promote Richmond's economic development efforts, industry sectors, the business community, redevelopment projects, and other special projects. Communicating with media outlets to support economic development goals
Negotiating and implementing promotions and sponsorships to support business attraction and retention programs
Serving as primary point of contact and project manager with external marketing vendors and consultants

MINIMUM TRAINING AND EXPERIENCE:

Bachelor's Degree in public relations, communications, public affairs, journalism, marketing, or directly related field
Three years of public communications and/or marketing experience
An equivalent combination of training and experience (as approved by the department) may be used to meet the minimum qualifications of the classification.

PREFERRED TRAINING AND EXPERIENCE:

At least three years of marketing experience in an economic development, real estate, business improvement district, tourism, or other place-based marketing environment.

LICENSING, CERTIFICATIONS, and/or OTHER SPECIAL REQUIREMENTS:

A valid Driver's License with a satisfactory driving record.

KNOWLEDGE, SKILLS, AND ABILITIES:
TYPICAL KNOWLEDGE, SKILLS, AND ABILITIES: These are a representative sample; position assignments may vary.

Knowledge (some combination of the following):

Marketing and communications principles and theories, to include concepts, strategies and tactics
Graphic design concepts and production through concept, design, planning, production, and publication phases
Familiarity with still photography
Script writing and editing
Video production
Special event production through the planning, budgeting, and implementation phases
Practical applications of journalism and writing
Social media platforms
Marketing and business research

Skills (some combination of the following):

Computer proficiency, including Microsoft Office Suite, Adobe Creative Suite, CRM, GIS, or other similar graphic design programs, and photo editing software
Website content management and website analytics
Media relations
Event planning and production
People management
Oral and written communication
Interpersonal communication
Presentations
Public speaking

Abilities (some combination of the following):

Articulate appropriate responses
Organize
Prioritize
Self-start
Problem-solve

Reasonable accommodations may be made to enable qualified individuals with disabilities to perform the essential functions of the job. Prospective and current employees are invited to discuss accommodations.

ENVIRONMENTAL HAZARDS: Working conditions may include exposure to travel to other locations within the City of Richmond as well as outside of the City of Richmond; exposure to hazardous physical conditions such as mechanical parts, electrical currents, vibrations, etc.; atmospheric conditions such as fumes, odors, dusts, gases, and poor ventilation; inadequate lighting; intense noise; and environmental hazards such as disruptive people, imminent danger, and a threatening environment.

PHYSICAL REQUIREMENTS AND WORKING ENVIRONMENT: Due to the nature of work assignments, incumbents must be able to perform detailed work on multiple, concurrent tasks, with frequent interruptions and under time constraint. While performing the essential duties of this job, the employee is regularly required to talk, see, and hear; frequently required to walk, finger (pick, pinch, type or otherwise work primarily with fingers). The employee is occasionally required to climb, balance, stoop, kneel, crouch, reach extending hands and arms in any direction, stand, push, pull, lift, feel, and use substantial repetitive motions of the wrists, hands, and fingers. The working conditions may contain environmental hazards, depending on area of focus. This class may involve on-call availability. In terms of the physical strength to perform the essential duties, this classification is considered to be light work, exerting up to 20 pounds of force occasionally, up to 10 pounds of force frequently, and a negligible amount of force constantly to move objects.

City of Richmond

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Marketing Manager