Under general direction of the Downtown Manager, responsible for the successful planning, implementation, promotion, and evaluation of downtown events and programs which generate positive economic activity for downtown businesses.

ESSENTIAL FUNCTIONS

1. Plan, organize, implement, and support various types of events, initiatives, and programs

Establish event/program timelines; prepare itineraries when applicable
Design, develop, and coordinate the distribution of flyers, press releases and other marketing materials for events/programs
Develop and make presentations to promote events/programs
Coordinate with downtown stakeholders and partnering organizations to implement events/programs
Liaise with vendors, sponsors, volunteer and civic organizations
Purchase necessary supplies
Develop and adhere to program budgets; track expenditures
Recruit volunteers, assign and oversee volunteer work duties at events
Develop and recruit sponsors for events/programs
Evaluate events/programs
Compile program data and prepare related reports
Assist with Departmental events/programs as assigned

2. Develop and maintain digital assets for Downtown San Marcos

Develop and implement social media strategies and campaigns
Create promotional content for social media
Update city website and calendar of program and event information
Measure and report social media analytics and insights
Design and implement email marketing campaigns and content
Analyze campaign performances
Design graphics for Main Street Program events and programs
Manage downtown website - updates, changes, edits, corrections, etc.

3. Accomplish the goals and objectives of the Downtown San Marcos Program

Provide customer service to visitors and downtown stakeholders
Foster partnerships with downtown stakeholders
Develop reports as assigned by the Downtown Manager
Maintain current promotional content and related documents
Participate in special promotions sponsored by Downtown such as events, meetings, luncheons, conferences, and trade and travel shows (includes the physical work of set-up and breakdown, interacting with attendees, and the handling and distribution of boxes of promotional materials)
Attend educational trainings and conferences
Ensure a cohesive working relationship with all department staff, city personnel, public officials, and area tourism partners (retail, attraction, cultural, hotel, etc.)
Maintain a high degree of knowledge of existing downtown San Marcos products (hotels, meeting/event facilities, restaurants, and attractions)
Assist in other areas/departments when needed to assist operations to perform job duties not included in this job description

DECISION MAKING

Ability to prioritize work effectively and efficiently, apply rules and procedures appropriately while planning and conducting group activities; and to ensure safety of program participants
Trains and supervises event volunteers
Manages assigned budgets
Ability to identify and assess problem and offer solutions

MINIMUM REQUIREMENTS

High School Diploma or equivalent is required
Two (2) years event coordination and/or event marketing
Must possess a valid Texas Driver's License with an acceptable driving record
Flexible hours are required
CPR/First Aid Certification – must obtain within six months of hire

CORE COMPETENCIES

Effective verbal and written communication skills are required; must be able to maintain positive working relationships with City officials and departments, board members, outside agencies, event/meeting organizers, and the general public.
Must have the ability to read and comprehend budgets; must be able to review/prepare program/event documentation.

PHYSICAL DEMANDS AND WORKING CONDITIONS

Physical requirements include lifting up to 40 pounds occasionally; seeing; handling and fine dexterity frequently; standing, sitting, walking, lifting, carrying, pushing/pulling, reaching, kneeling, balancing, hearing, talking and foot controls occasionally; crouching, crawling, bending, twisting and climbing.

Working conditions involve exposure to variable and/or extreme weather conditions, slippery surfaces, crowds, hazardous chemicals, infectious diseases, and potentially irate members of the public.

City of San Marcos, TX

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Downtown Program Coordinator