Under the direction of the assigned supervisor, the Marketing Technician performs a variety of complex technical and administrative duties in support of the City's economic development, marketing, and business attraction programs. Responsibilities include conducting research and statistical analysis; developing and implementing creative and innovative marketing strategies and promotional materials; assisting with budget proposals, expenditure tracking, and operational reporting; coordinating participation in professional conferences and trade shows; and supporting business attraction, retention, and expansion activities. The position serves as a liaison with other City departments, businesses, community members, and economic development organizations and performs related duties as required.

Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. The job description does not constitute an employment agreement and is subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to the following:

Provides responsible technical and administrative support for the analysis, implementation, and monitoring of City marketing, business attraction, retention, and expansion programs.
Conducts research and statistical analysis to support economic development initiatives, marketing strategies, and business recruitment efforts.
Assists with the development of program budgets and budget recommendations, including researching historical expenditures, analyzing program costs, and projecting future funding needs.
Tracks department expenditures to ensure adherence to budgetary boundaries.
Compiles and prepares weekly, monthly, quarterly, and annual operational reports, program updates, and other reports as needed.
Works with purchasing staff to gather technical information and prepare requests for proposals for special projects.
Reviews and reports program compliance with applicable laws, regulations, and ordinances.
Attends professional organization meetings, committee meetings, workshops, and other regulatory meetings relevant to departmental responsibilities as a representative of the City.
Represents the City at economic development conferences, trade shows, and related professional events several times per year. Coordinates event participation, schedules meetings, arranges booth space, and assists with the preparation of promotional materials and other event-related logistics.
Coordinates travel arrangements for City staff attending conferences, trade shows, and related professional events, including researching travel options, coordinating transportation and lodging, managing registrations, preparing itineraries, and assisting with other travel-related arrangements in accordance with City policies and procedures.
Prepares special correspondence and maintains accurate project records, reports, and supporting documentation ensuring proper organization, retention, and disposition.
Responds to complaints and requests for information from the public and City staff.
Develops and implements creative and effective marketing strategies and campaigns to promote the City, attract businesses, and advance economic development initiatives.
Designs and prepares flyers, brochures, posters, maps, digital graphics, social media content, and other marketing and promotional materials.
Assists with office reception and general administrative support and performs other related duties as assigned.
Safely operates City vehicles and equipment.

Education and Experience:

High school diploma or GED, supplemented by thirty (30) college semester units in Marketing, Business Administration, Communication, or a closely related field, and two (2) years of experience in an advanced administrative position performing complex, technical duties involving considerable independent judgment on special projects or assignments; or successful completion of the City of Victorville Internship Program. An additional thirty (30) college semester units in Marketing, Business Administration, Communication, or a closely related field may substitute for one (1) year of the required experience.

License(s)/Certifications:

Must possess a valid California Class C driver’s license upon hire and maintain it throughout employment with the City of Victorville.

Knowledge Of:

Marketing principles, practices, and techniques.
City policies and procedures.
Methods of planning and implementing effective public outreach and marketing programs.
Methods and techniques used in planning and marketing events, programs, and services.
Styles and techniques in writing promotional materials, talking points, brochures, social media content, and website copy.
Telephone, office, and online etiquette.
Statistical methods and techniques for graphic presentation.
Principles and practices of project management.
Travel coordination, event registration, and logistical planning.
Modern office methods, practices, procedures, and equipment, including software and database programs, specifically MUNIS.
English usage, spelling, grammar, punctuation, and basic mathematical principles.
Applicable federal, state, and local laws, codes, and regulations.

Skill and Ability To:

Provide high-quality customer service.
Communicate clearly and effectively, both verbally and in writing.
Organize and prioritize work and exercise independent judgment, common sense, and initiative.
Perform a variety of administrative duties in support of marketing programs.
Respond to inquiries and requests for information within established guidelines.
Define problems, establish facts, and draw valid conclusions.
Handle situations requiring diplomacy, fairness, firmness, and sound judgment.
Maintain accurate and complete records and files.
Type accurately and efficiently at a speed sufficient to perform assigned duties.
Understand and follow oral and written instructions.
Operate office equipment.
Manage multiple priorities while providing timely and courteous customer service.
Exercise patience, tact, and courtesy when dealing with the public.
Work harmoniously with departmental personnel.
Follow verbal instructions with minimal supervision.
Establish and maintain effective working relationships with individuals contacted in the course of work, including City and other government officials, community groups, and the general public.
Apply safe work practices.

(Must be performed with or without reasonable accommodations)

This position works primarily in an indoor office environment and in close proximity to other employees but may also require outdoor fieldwork involving exposure to weather conditions such as wind, heat, cold, and rain.
The position requires occasional local and out-of-area travel to attend economic development conferences, trade shows, and related professional events several times per year. Travel may involve overnight stays, extended workdays, evening activities, and weekend assignments.
Incumbents are exposed to conditions normally encountered in a business office environment.
Positions in this class typically require balancing, stooping, kneeling, crouching, reaching, standing, walking, pushing, pulling, lifting, grasping, feeling, talking, hearing, seeing, and performing repetitive motions.
Medium Work: Exerting 20 to 50 pounds of force occasionally (up to 1/3 of the workday), 10 to 25 pounds of force frequently (1/3 to 2/3 of the workday), and/or greater than negligible up to 10 pounds of force constantly (2/3 or more of the workday) to move objects. Physical demand requirements are in excess of those for light work.
Incumbents must be able to see and hear within the normal range, with or without correction, and communicate effectively and clearly in verbal and written form.
Incumbents must have the stamina to work extended hours and overtime, if assigned, and be willing to work an irregular schedule, that may include weekends, holidays, evenings, and varying shifts.

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Marketing Technician