Summary: The Marketing Coordinator for the Convention and Visitors Bureau (CVB) plays a pivotal role in devising and executing social, digital, and traditional marketing strategies to attract visitors to Williston as well as our signature community events spearheaded by our CVB. This individual also collaborates closely with various groups such as event planners, conventions, tour groups, and sports tournaments hosting events in Williston to ensure their experiences are seamless and successful. The CVB Marketing Coordinator must be adaptable, creative, and have excellent communication skills, as they are essential for engaging with a wide range of stakeholders and audiences. They should also be knowledgeable about the latest marketing trends and technologies, especially in digital marketing as they apply to Destination Marketing Organizations.

Supervision Received: CVB Executive Director

Supervision Exercised: None

Employment Status: The Marketing Coordinator position is a full-time position, including occasional early mornings, evenings, and weekends. This position will also engage in outdoor activities for collateral and content. This position does require some travel and reports directly to the CVB Executive Director.

FLSA Status: Non-Exempt

Essential Job Functions:

Stay up to date on tourism travel trends, social media, and marketing trends.
Actively works with the Executive Director on marketing plan development.
Coordinate marketing efforts with advertising agencies.
Manage all aspects of social media and website marketing, including event calendar. (Facebook, Instagram, Linked In, snap chat, etc.)
Design and send monthly e-news mailers and maintain a database of subscribers.
Maintain marketing assets including still and video assets.
Participate in on-site meetings and convention services as needed.
Prepares monthly reports, from monitoring, collecting, analyzing, and summarizing data.
Monitor and follow the Marketing budget and marketing calendar.
Assist in local and regional travel and tourism trade shows.
Participate in CVB functions, receptions, events, and trade shows as needed, such as but not limited to, Band Day, Chokecherry Festival, Sport and Recreation Show, and Spring Lake Park Holiday Lights Drive.
Prepare welcome, sponsor and tournament banners for groups we assist with.
Prepare press releases for events and special events as they arise.
Answer incoming calls and greet walk-in visitors when needed.
Maintain a positive attitude toward your work, the destination you promote, and colleagues. Project the same attitude with non-bureau personnel and in all public venues.
Act as a liaison for the Bureau on various committees assigned to by the Executive Director.
Assist the Executive Director with other duties as assigned.
Performs related work as required.
Performs all work duties and activities in accordance with City policies and procedures.

Note: The functions and duties listed are intended only as illustrations of the various types of work that may be performed. The omission of the specific statements of duties does not exclude them from the position if the work is similar, related or a logical assignment to the position. The job description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

Minimum Qualifications: Strong interpersonal skills, as well as organizational, problem-solving, and research skills; excellent oral and written communication skills with attention to detail; ability to establish and maintain effective working relationships with officials, employees, and the public; ability to work under pressure; considerable knowledge of Adobe Create Suites (Photoshop, InDesign, Illustrator and Premiere), Video creation software and the Microsoft Office Suite.

Education: Two-year degree from an accredited college or university with major course work in marketing, public relations, graphic design, communications or closely related field OR any equivalent combination of education and experience.

Experience: One to two years of experience in marketing or a business-related field.
*Knowledge of fishing and hunting preferred but not required but will have to be out in those elements collecting content.

Necessary Special Requirement: Valid North Dakota driver's license; must be bondable and insurable under the City’s motor vehicle insurance policy.

Equipment Used in Job Performance: Modern multi-media technology including cell phone, camera and recording devices. Operation of standard office equipment and a personal computer with software applications for word processing, graphic presentations, spreadsheets, databases, information retrieval and research, and other job-related software.

External Relationships:Maintains positive communications and fosters cooperation with the hospitality industry, and area community members and leaders.

Internal Relationships: Maintains regular communication with all staff, and the board of directors.

Physical Demands: This work requires the regular exertion of up to 10 pounds of force, frequent exertion of up to 25 pounds of force and occasional exertion of up to 50 pounds of force; work regularly requires speaking or hearing, using hands to finger, handle or feel and repetitive motions, frequently requires standing, walking and reaching with hands and arms and occasionally requires sitting, climbing or balancing, stooping, kneeling, crouching or crawling, pushing or pulling and lifting; work has standard vision requirements; vocal communication is required for expressing or exchanging ideas by means of the spoken word; hearing is required to perceive information at normal spoken word levels; work requires preparing and analyzing written or computer data, visual inspection involving small defects and/or small parts and observing general surroundings and activities.

General and Physical Abilities: Must be available to work evenings and weekends. Must possess physical mobility involving bending, lifting, reading, and hearing.

Work Environment: The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform essential functions. While performing the duties of this job, the employee will perform complex tasks requiring independent knowledge and its application to non-routine situations. The noise level in the work environment is generally moderate.

To be granted veterans preference, the required forms, letters, or certificates must be submitted with the application.

The City of Williston does not discriminate on the basis of race, color, national origin, sex, genetics, religion, age or disability in employment or the provision of services and complies with the provisions of the North Dakota Human Rights Act.

The City of Williston is an Equal Employment Opportunity/Affirmative Action Employer.

Any materials, files, documents, electronic tools, or other items collected or created by an employee in connection with their employment remain the property of the City. Additionally, all material created, transmitted/sent, received, deleted, downloaded, or stored using electronic tools are and remain the property of the City. Employees have no expectation of privacy when using City property

City of Williston

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Marketing Coordinator-CVB