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DEFINITION: Under general direction, plans, schedules, assigns, reviews, supervises, and participates in the work of staff responsible for performing a variety of duties in support of strategic internal and external marketing and community relations initiatives, programs, and activities; creates content and prepares informational materials for dissemination to the public through a variety of channels including the District’s website, social media, and activity guides; coordinates, attends and participates in community events to market and publicize the District’s programs and services; provides complex and responsible support to management in areas of expertise; and performs related work as required.

SUPERVISION RECEIVED AND EXERCISED: Receives general direction from the Community Services Director. Exercises direct supervision over technical staff.

CLASS CHARACTERISTICS: This is a full supervisory-level class that exercises independent judgment on diverse and specialized marketing and community relations activities with accountability and ongoing decision-making responsibilities associated with the work. Incumbents are responsible for planning, organizing, supervising, reviewing, and evaluating the work of staff and for providing technical support to management in a variety of areas. Performance of the work requires the use of independence, initiative, and discretion within established guidelines.

EXAMPLES OF TYPICAL JOB FUNCTIONS (ILLUSTRATIVE ONLY)

Management reserves the right to add, modify, change, or rescind the work assignments of different positions and to make reasonable accommodations so that qualified employees can perform the essential functions of the job.

Plans, organizes, assigns, supervises, and reviews the work of staff responsible for marketing and community relations activities to promote the District, programs, and services; trains staff in work procedures; evaluates employee performance, counsels employees, and effectively recommends initial disciplinary action; assists in selection and promotion.
Develops and implements goals, objectives, policies, and procedures for assigned services and programs; recommends and implements policies and procedures including standard operating procedures for assigned operations.
Develops information and marketing material to promote the District's image, programs, and activities; coordinates the distribution of such information and communications through a variety of avenues, including print, web, social media, and community events.
Identifies marketing opportunities and develops promotional campaign budgets, themes and schedules; develops cost analysis for assigned marketing and promotional projects and recommends project scheduling priorities.
Creates, edits, and updates the District’s thrice annual Activity and Program Guide; extracts, consolidates, formats, reviews, researches and reconciles program and activity information from registration software, and internal and external sources; oversees the review process to ensure the accuracy of advertised activities and events; creates messaging and ad content to supplement activities; and ensure cohesion of guide content and graphics for public distribution.
Gathers information and writes news stories, feature articles, special articles, scripts and reports, which describe and highlight District activities including key events such as current programs and activities, District accomplishments, employment opportunities, and openings of new parks and community centers.
Coordinates and monitors the District's social media presence; ensures social media communications are consistent with established style, voice, and branding protocols; develops content and responses for the District's social media accounts; tracks references to the District on social media.
Assists representatives of the community and news media in obtaining information and materials on District activities and programs.
Designs and lays out materials for magazines, brochures and other publications; edits and revises materials for publication; assists with updating and maintaining content on web pages, social media and mobile devices.
Develops and implements the District’s marketing plan; participates in branding initiatives, marketing campaigns, and the creation of marketing/branding materials.
Promotes awareness of District goals, projects, and programs through targeted community events, publications, graphics, and other media.
Prepares business documents and reports; researches, compiles, and organizes information and data for specialized reports; and presents report findings.
Maintains files, databases, and records related to District marketing and community relations; prepares a variety of written reports, memoranda, and correspondence.
Ensures staff observe and comply with District and mandated safety rules, regulations, and protocols.
Performs other duties as assigned.

QUALIFICATIONS:

Knowledge of:

Operations, services, and activities of a comprehensive marketing program.
Principles and techniques of marketing, promotion, publicity, and advertising.
Methods of preparing informational materials and dissemination through various media, including the methods and techniques of graphic design and layout.
Newspaper, radio, television, online networks and other communications media resources.
Activities and interests of community groups, professional organizations, and the public.
Best practices and techniques for social media, web and video communications, and digital content.
Sources of information related to a broad range of District programs, services, and administration.
Methods and techniques of laying out artwork and article narrative.
Principles and practices of research, data collection and report preparation.
Applicable federal, state laws, codes regulations, and policies relevant to assigned area of responsibility.
Methods and techniques of preparing business correspondence and reports.
Principles and procedures of record keeping.
District and mandated safety rules, regulations, and protocols.
Techniques for providing a high level of customer service by effectively dealing with the public, vendors, contractors, and District staff.
The structure and content of the English language, including the meaning and spelling of words, rules of composition, and grammar.
Modern equipment and communication tools used for business functions and program, project, and task coordination, including computers and software programs relevant to work performed.

Ability to:

Perform a diverse range of coordinative tasks in support of the District’s marketing program.
Assist in developing and implementing goals, objectives, practices, policies, procedures, and work standards related to marketing.
Plan, research, organize, coordinate, and implement a variety of promotional, media, and special events, activities and programs.
Prepare and present information in various formats and for diverse audiences.
Plan and conduct special events.
Prepare a diverse range of presentations and marketing materials.
Participate in the development of a variety of written materials for informational purposes.
Understand, interpret, and apply all pertinent laws, codes, regulations, policies and procedures, and standards relevant to work performed.
Prepare, interpret, summarize, and present administrative and technical information and data in an effective manner.
Effectively represent the department and the District in meetings with governmental agencies; community groups; various business, and professional, organizations; and in meetings with individuals.
Prepare clear and concise reports, correspondence, policies, procedures, and other written materials.
Maintain accurate records and files.
Independently organize work, set priorities, meet critical deadlines, and follow-up on assignments.
Use tact, initiative, prudence, and independent judgment within general policy, procedural, and legal guidelines.
Effectively use computer systems, software applications, and modern business equipment to perform a variety of work tasks.
Communicate clearly and concisely, both orally and in writing, using appropriate English grammar and syntax.
Establish, maintain, and foster positive and effective working relationships with those contacted in the course of work.

Education and experience:

Education: A bachelor’s degree from an accredited college or university with major coursework in marketing, communications, public relations, or a related field.

Experience: Three (3) to five (5) years of increasingly responsible professional experience coordinating communication, marketing, or public information/outreach programs, including two (2) years of lead experience.

Licenses and Certifications:

Possession of a valid California Driver’s License, to be maintained throughout employment.

PHYSICAL DEMANDS:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

When assigned to an office environment, must possess mobility to work in a standard office setting and use standard office equipment, including a computer; to operate a motor vehicle and visit various District and meeting sites; vision to read printed materials and a computer screen; and hearing and speech to communicate in person and over the telephone; ability to stand and walk between work areas may be required. Finger dexterity is needed to access, enter, and retrieve data using a computer keyboard or calculator and to operate standard office equipment. Positions in this classification occasionally bend, stoop, kneel, reach, push, and pull drawers open and closed to retrieve and file information.

When working in an external environment, position requires sitting, standing, walking on slippery surfaces, reaching, twisting, turning, kneeling, bending, stopping, squatting, crouching, grasping and making repetitive hand movement in the performance of daily duties. Employees must possess the ability to lift, carry, push, and pull materials and objects averaging a weight of 25 pounds, or heavier weights, in all cases with the use of proper equipment and/or assistance from other staff.

WORK ENVIRONMENT:

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the job.

Employees work in an office environment with moderate noise levels, controlled temperature conditions, and no direct exposure to hazardous physical substances. Employees also work in the field and are exposed to loud noise levels, cold and hot temperatures, inclement weather conditions, road hazards, vibration, chemicals, mechanical and/or electrical hazards, hazardous physical substances and fumes, dust and air contaminants. Employees may interact with upset staff and/or public and private representatives in interpreting and enforcing departmental policies and procedures.

Desert Recreation District

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Marketing Supervisor