Job Description
This Marketing Analytics Manager will play a key role in developing key performance indicators, collecting and analyzing data, reporting on campaign success and return on investment, and providing actionable insights to improve performance.

Essential Duties

Measuring the effectiveness of marketing and communications programs and strategies, and their return on investment
Reporting on key metrics, analyzing and interpreting trends, and providing actionable insights to address department and organization goals
Recommending targeted communications and marketing campaign actions that drive results and meet the organization’s goals
Purchasing ad space and time on various platforms, both traditional and digital
Benchmarking performance across all communications channels, and advising on key performance indicators based on performance analysis
Converting complex data findings into understandable tables, graphs, and written reports
Producing meaningful marketing key performance indicators, and dashboards, and delivering monthly cross-channel performance reports
Developing conversion optimization strategies to improve efficiency and effectiveness, as well as increasing return on investment for marketing communications
Analyzing user data and evaluating online user behavior, conversion data, customer journeys, funnel analysis, and multi-channel attribution to provide insights and recommendations for further enhancements to the audience’s experience
Providing ongoing data mining and analysis to uncover opportunities to inform marketing and communications, as well as guiding measurements and goals for other teams
Overseeing market research studies to understand customer behavior, and staying up to date on trends and best practices
Negotiating rates with media sales representatives for the best ad placements and opportunities, and monitoring campaign advertising budgets to ensure accurate spending

Other Job Requirements/Information

This job is eligible for a hybrid telework schedule after an initial probationary period and individual approval.

Grade
The grade for this position is 105. Salary will be dependent on education and experience.

Effective 4/11/2023, this position is eligible for the Employee Referral Program.

Minimum Qualifications

Bachelor's degree in marketing, digital marketing, data science, business administration, public administration, or a related field
Five years of marketing or communications analytics experience
- An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above will also be considered.

Preferred Qualifications in addition to the above minimum qualifications

Proficiency in Microsoft Office Suite
Proficiency in Google Analytics 4, Google Tag Manager, and Google Ads
Proficiency in digital marketing and advertising tactics
Experience creating end-to-end communications plans
Experience handling complex and multi-channel campaigns
Experience using marketing CRM

For more information about this department, please click here.About Gwinnett County

Welcome to Gwinnett County — one of America's fastest-growing counties for the past 20 years. Our dynamic and exciting county combines the best of big-city living with the comforts of the suburbs.

The county's population in 2000 was about 588,448 and we’ve only continued to grow since then, with the population expected to reach one million by the year 2022.

Gwinnett has many advantages, beginning with its location and road system. The county is just 45 minutes from Hartsfield-Jackson Atlanta International Airport and 30 minutes from downtown Atlanta. Thanks to this location, 80 percent of the U.S. population is within a two-hour flight. Georgia Highway 316 has been extended to Athens, reducing travel time to the University of Georgia to 25 minutes. Gwinnett's infrastructure includes more than 2,750 miles of roadways to provide excellent mobility for our residents.

The County Administrator and County Attorney are appointed by the Board of Commissioners and serve at its pleasure. To implement the Board's policy directives, the County Administrator uses a management team consisting of members of his immediate staff and 14 department directors. The 14 departments that make up the executive side are Police Services, Fire and Emergency Services, Corrections, Communications, Support Services, Financial Services, Community Services, Human Resources, Information Technology Services, Law, Planning and Development, Water Resources, Child Advocacy & Juvenile Services, and Transportation. Each department is run by a director who is charged with managing operations in a manner which stresses the County’s values.

In addition to the executive side of County government, certain services are provided through Constitutional officers and independent elected officials. These external offices are created by the Georgia Constitution or through state law. In Gwinnett, they include the Sheriff, Tax Commissioner, District Attorney, Solicitor, Probate Court Judge, and Chief Magistrate.

Vision
Gwinnett is the preferred community where everyone thrives!

Mission
Gwinnett proudly supports our vibrantly connected community by delivering superior services.

Values
Integrity: We believe in being honest, building trust, and having strong moral principles.
Accountability: We believe in stewardship, transparency, and sustainability.
Equity: We believe in fairness and respect for all.
Inclusivity: We believe in engaging, embracing, and unifying our communities.
Innovation: We believe in continual adaptation of technology, process, and experience.

Hiring Process

Gwinnett County is an Equal Opportunity Employer. For more information regarding our hiring process, please click the links below:

Gwinnett County is committed to creating a diverse workforce. As an Equal Opportunity Employer, we prohibit discrimination on the basis of genetic information (including sex), race, color, national origin (including ancestry), gender (identity and expression), sexual orientation, age, marital status, familial status (including pregnancy), disability, military or veteran status, religion, political affiliation, immigration status, homeless status, or any other category protected by law.

Gwinnett County

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Marketing Analytics Manager