The Marketing and Outreach Specialist leads the development, implementation, and maintenance of outreach, education, and marketing strategies to increase public awareness of ADRC services. This position builds community relationships, coordinates evidence-based prevention and earlyintervention programs, maintains ADRC marketing materials, including the agency website, and publishes the monthly ADRC newsletter. The role also identifies unmet community needs and supports continuous quality improvement efforts.Outreach, Education, and Public Engagement

Conduct outreach presentations and represent ADRC at community events, meetings, and conferences.
Identify unmet community needs through outreach experiences, staff feedback, and partner collaboration.

Marketing, Communications, and Website Management

Maintain and update marketing materials, including brochures, flyers, displays, and handouts.
Regularly update and enhance website content to reflect current services, events, and initiatives.
Publish and distribute the monthly ADRC newsletter.

Resource Development and Database Coordination

Maintain relationships with community organizations
Update and manage statewide resource database entries to ensure accurate community information.
Responsible for researching community services through diverse sources to produce dependable and accurate information

Program Coordination, Evaluation, and Internal Collaboration

Coordinate evidence-based programs, including partner outreach, scheduling, registration, and reporting.
Collect data and consumer feedback to evaluate outreach, education, and program effectiveness.
Support departmental efficiency, collaboration, and mission fulfillment.

To perform this job successfully, individuals should be able to meet all essential requirements:

Education & Experience

Associate degree in marketing, communication, health promotion, or related field strongly preferred.
Minimum two years, 2, of related professional experience; equivalent combinations considered.
Experience in consumer education, marketing, or customer service involving older adults or individuals with disabilities.

Certificates/Licenses

Valid driver’s license or reliable transportation.

Skills
Candidates should be able to demonstrate:

Strong marketing, communication, and public presentation skills.
Proficiency in Word, Excel, PowerPoint, Publisher, Canva and other web-based platforms.
Ability to organize multiple tasks, meet deadlines, and maintain accuracy.
Able to work independently and take initiative
Uses good judgement to balance independent work with appropriate supervisor consultation.
Positive interpersonal skills include tact, empathy, and professionalism.

Physical Requirements
Must be able to perform the physical demands of the position, including frequent sitting, walking, standing, and manual tasks; occasional lifting of up to 20 pounds; and maintaining required vision abilities.
The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

EEO Statement
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

ADA Statement (Reasonable Accommodations)
We are committed to providing reasonable accommodations for qualified individuals with disabilities. If you need assistance or accommodation during the application process, please contact humanresources@polkcoutywi.gov.

Polk County (WI)

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Marketing and Outreach Specialist