Description

Are you passionate about driving innovative digital strategies that elevate brand presence and boost engagement? We’re seeking a dynamic Digital Marketing Manager to lead our online marketing initiatives with energy and precision. The Digital Marketing Manager is responsible for executing Explore Branson's digital advertising program and selling placements to tourism partners, working closely with Explore Branson's agencies to ensure media plans are carried out effectively and efficiently, and overseeing digital marketing efforts to include eNewsletter deployment for the CVB, multimedia asset creation and distribution, and work on strategic projects with the Director of Marketing. This is your chance to make a significant impact in a fast-paced, forward-thinking environment!

Duties

Manage the digital advertising program on ExploreBranson.com and ENewsletter, selling advertisements to tourism-facing businesses and coordinating with external agency to traffic ads.
Actively grow Explore Branson web advertising program and expand partner participation to reach revenue goals.
Work with external agency partners on paid digital campaigns and coordinate marketing materials with Director of Marketing.
Assist with strategic marketing efforts such as Bandwango program and America 250 specific campaigns.
Create monthly Leisure ENewsletters for Explore Branson and oversee email marketing efforts for the marketing team.
Collaborate with marketing team on the creation of the annual Vacation Guide publication, including concepting, copywriting, and layout.
Assist Digital Team in production of photography assets as needed.
Conduct regular communication with other departments such as the CVB Sales team and the Branson Chamber team.
Actively research and seek new ways to improve digital marketing efforts as well as apply for appropriate awards for past efforts as agreed upon by Director of Marketing.
Assist Director of Marketing with occasional accounting duties such as expense reports and invoicing as needed.
Performs other duties as assigned.

Other Important Functions

Attends workshops, seminars, and conferences, as necessary.
Attends and/or participates in company training and events.
Actively looks for improvements in processes and practices.
Due to the organization sometimes having substantial secretive information and having access to such information, the position may require that a non-disclosure, confidentiality agreement be signed.

Travel: Out-of-town travel is around 10% of the job.

Technical Experience: Minimum of 2-3 years' experience in digital marketing. Advertising/Sales experience is a plus.

Required Education And Certifications

Position requires a bachelor's degree in business communications, marketing, computer information systems, or a related field. Equivalent experience, education, and training may be considered as a degree substitute.
If operating a motor vehicle while on company business, job incumbents must possess a current Motor Vehicle Operator's License and maintain proper personal insurance coverage.

Supervisory Responsibility: No supervisory responsibilities. However, organizational effectiveness depends upon a strong teamwork environment.

Required Knowledge, Skills, Abilities, And Other Characteristics

Advanced knowledge of the Branson area.
Familiarity with trends in travel and tourism.
Knowledge of media landscape within the region, including print, broadcast, and online sources.
Excellent written and oral communication skills
Knowledge of general office practices.
Excellent customer service skills.
Excellent interpersonal skills, including conflict management.
Ability to present an overall professional image.
Ability to communicate effectively in a friendly and efficient manner with customers, vendors, employees, and other contacts.
Ability to effectively welcome and embrace differences among employees, customers, members, vendors, and the community.
Ability to perform the essential functions of the job without posing a direct threat to the health and safety of others.
Must be able to clearly speak, read, and write in the English language.

Physical Requirements

Must be able to hold and grip objects.
Consistently sitting for long periods of time.
Frequently walks within the office and as needed off-site.
Visual ability sufficient to operate a computer.
Hearing ability sufficient to communicate in person and by telephone.
Occasionally performs bending, squatting, sorting, kneeling, and reaching to ground level and overhead as required for such tasks as retrieving boxes of brochures.
Occasionally lifts, grasps, carries, pushes or pulls up to 30 pounds.
Ability to climb stairs while carrying objects up to 30 pounds in weight.

Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of this position.

Pay: From $43,000.00 per year

Benefits

401(k)
401(k) matching
Dental insurance
Flexible spending account
Health insurance
Life insurance
Paid time off
Vision insurance

Interested in this position? You may apply on Indeed or LinkedIn

Taney County Partnership

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Digital Marketing Manager