Summary

The Vice President, Event Operations is an action-oriented leader responsible for the strategic direction, production, and seamless execution of IPW, our largest event, and other U.S. Travel events. This accomplished professional brings deep expertise in trade show management, event logistics, onsite coordination, venue and vendor partnerships, budget development oversight, and innovative event design.

While the position contributes to broader strategic planning, the core focus is operational excellence. The VP ensures every detail is flawlessly managed, every partnership delivers ROI, and every attendee experience is seamless. They work cross-functionally to bring event plans to life, translating vision into action with precision and efficiency.

Responsibilities

Lead world-class IPW operations by orchestrating all event elements including tactical partnerships, logistics, audiovisual innovation, and attendee experiences—ensuring flawless execution. Lead the operations team to ensure this same level of diligence exists at all U.S. Travel events.
Drive the evolution of trade show operations by aligning events with forward-thinking strategic initiatives. Partner with internal stakeholders to design immersive, high-impact events that captivate target audiences, maximize engagement, and drive measurable success.
Leverage deep trade show experience to anticipate and address complex logistical needs related to floor plans, exhibitor services, move-in/move-out, and show flow. Pioneer new approaches to event logistics, driving continuous improvements through tech-driven solutions, data analytics, and creative problem-solving. Harness the power of data analytics to measure event success, identify new opportunities, and shape forward-thinking strategies.
Champion a culture of collaboration by working closely with senior leaders to design cross-functional initiatives that elevate organizational effectiveness and accelerate growth.
Cultivate, negotiate, and manage strategic relationships and contracts with top-tier vendors, venues, and service providers, ensuring superior quality and next-level event execution.
Transform each IPW Host City partnership into a storytelling platform by curating immersive experiences, community and event growth, and unforgettable destination showcases. Work with marketing teams to craft compelling narratives that elevate Host City involvement and expand international outreach efforts.
Establish and implement gold-standard SOPs that optimize event operations, enhance efficiency, and ensure seamless execution across all touchpoints.
Manage event budgets with precision, ensuring optimal resource allocation while maximizing ROI and attendee satisfaction. Implement risk management strategies, ensuring a seamless and secure experience for all participants.
Stay at the forefront of event innovation by continuously researching emerging trends, disruptive technologies, and best practices to redefine industry standards. Leverage cutting-edge event design principles to redefine the visual identity and atmosphere of every show.

Key Attributes

Ability to align events with broader organizational goals and drive long-term strategies that impact both the business and the industry.
Highly skilled in managing the complexity of event logistics and trade show growth, including venue and vendor requirements, transportation, audiovisual needs, and catering, ensuring seamless execution.
Detail-oriented with excellent analytical, communication, time management, project coordination, and organization skills.
Strong relationship builder with the ability to find common ground, generate consensus, and strengthen collaboration among diverse stakeholders.
Cultivates a positive, inclusive work culture, empowering others to bring creative ideas to the table while maintaining high standards of performance.
Uses data to inform decisions and assess event performance, continually refining strategies to meet goals and optimize future events.
Demonstrated adaptor of new ideas.
Lifelong learner with deep curiosity of event trends and best practices, consistently innovating to enhance event programming and offerings.

Education, Experience And Skills

Bachelor’s degree in a relevant field and/or equivalent of 12 to 15 years of experience in meetings and events management. Must include track record of successful trade show management and working with international audiences.
Skilled negotiator and communicator with ability to influence and build relationships with senior executives, key stakeholders, and multicultural teams.
Comprehensive experience in trade show management, event logistics, and on-site coordination, with an understanding of how each component impacts the overall event experience.
Association/non-profit management, event, or program development experience; client relationship management a plus.
Proficiency in Microsoft applications. Map Your Show, preferred. Salesforce and Cvent a plus.

Supervision

Manager, Meetings & Events
Manager, Meetings & Exhibits

Other

Position based in Washington, DC. U.S. Travel staff work in the office Tuesdays, Wednesdays, and Thursdays with the option to work remotely on Mondays and Fridays.
Moderate travel (up to six times per year) may be required.
Other Duties: Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties or responsibilities required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. Salary range: 170-190K
Benefits:
Comprehensive healthcare package with fertility coverage
Generous paid leave including family leave
Snacks, lunches, and many opportunities for social connections
Transportation and cell phone benefits
Robust wellness initiatives and Employee Assistance Plan (EAP)
Education and professional development assistance

U.S. Travel Association

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Vice President, Event Operations