Location: NYC (In-office 4 days/week)

Type: Full-time

About Veracity

Veracity is the first doctor-developed, clinically proven metabolic health system designed to fix what's actually wrong—not just patch symptoms. Supported by a team of 11 doctors and our Chief Science Officer with a PhD in cellular biology, previously the creator of Nutrafol, and backed by leading investors including Maveron, Melitas, L Catterton, and Silas Ventures, Veracity is built for modern life with a mission to help people restore the foundation of their health: their metabolism.

Our products are rooted in science, validated in the real world, and made with clean, bioavailable ingredients your body knows how to use. We make it simple for people to understand their biology, improve their energy, weight, mood, sleep, and feel like themselves again—without prescriptions, guesswork, or gimmicks.

At Veracity, we're building a new standard of modern health, and we're looking for mission-driven, growth-minded teammates who are excited to scale a brand that's redefining how people care for their bodies.

At Veracity, we’re building a new standard of modern health, and we’re looking for mission-driven, growth-minded teammates who are excited to scale a brand that’s redefining how people care for their bodies.

The Role

We're looking for a VP of Finance & Operations to join Veracity's leadership team at a pivotal moment in our growth. This is a senior, highly cross-functional role that sits at the intersection of financial strategy and operational execution, owning everything from FP&A and investor relations to supply chain and fulfillment. You'll report directly to the CEO and work closely with the VP of Strategy, serving as a key thought partner to leadership as we scale across DTC, Amazon, and retail. You thrive in fast-moving, resource-constrained environments and bring the rigor and ownership mindset of someone who's helped scale a consumer brand before.

What You'll Do

Finance & FP&A

Own the company's financial model, budgeting process, and ongoing forecasting
Manage unit economics and margin analysis across channels: DTC, Amazon, and retail
Partner with the CEO and VP of Strategy on financial planning and scenario modeling
Lead month-end close process in partnership with our external accounting firm
Build and maintain dashboards and reporting that give leadership real-time visibility into business performance

Operations

Own operations across fulfillment, supply chain, and logistics with a Senior Operations Manager supporting day-to-day execution
Build and own demand planning models that level up our forecasting capabilities
Drive operational improvements across 3PL performance, COGS, and unit economics
Build the operational infrastructure to support our omni-channel expansion into retail

Cross-Functional Leadership

Work closely with the CEO, VP of Strategy, and functional leads to align financial and operational plans with business priorities
Identify risks and opportunities across the P&L and implement recommendations
Help build the infrastructure to support the next phase of growth
Play a heavy support role in fundraising and board meeting processes: preparing materials, managing data rooms, and supporting investor communications
Translate financial and operational performance into clear narratives for external parties

What We're Looking For

7–10 years of experience in finance, operations, or a combined finance & operations role — ideally at a DTC, CPG, or consumer health brand
Proven FP&A experience: financial modeling, budgeting, forecasting, and unit economics
Experience supporting fundraising processes and board reporting
Track record managing or working closely with operations teams (supply chain, fulfillment, 3PL relationships)
Comfortable managing an external accounting firm and owning month-end close at a process level
Strong analytical and communication skills — able to translate complex data into clear, executive-ready insights
Entrepreneurial mindset: scrappy, resourceful, and comfortable with ambiguity
High ownership orientation and ability to manage multiple workstreams simultaneously

What We Offer

A senior seat at the table during a high-growth, pivotal moment for the busines
High ownership and autonomy with direct impact on strategy and execution
A collaborative, ambitious leadership team building the future of metabolic health
Complimentary and discounted Veracity products

Equal Opportunity Employer

Veracity is an equal opportunity employer and values diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

Veracity

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VP of Finance & Operations