Develop and implement digital marketing strategies using organic and paid media that create awareness and encourage participation in various City functions, including, Recreation and Community Services programs and special events (adult and youth sports, parks and facilities rental opportunities, Independence Day Celebration, and Movies in the Parks); parks and trails experiences; special events coordinated by the City Manager’s department (Halloween, Summer FunFest, and others); propose and implement partnership with organizations and agencies with a goal of increasing participation in City programs and events within niche markets and communities; and prepare reports that measure the effectiveness of each campaign.
 
Serve as a digital storyteller for the City in creating organic and paid social media content that promotes programs, resources, services, and events for departments and divisions across the City organization.   Produce creative and engaging content using video and photography (primary emphasis will be on utilizing social media video on Instagram, Facebook, YouTube, and any other relevant platforms).  Monitor social media channels, respond to questions and concerns and bring issues that need to be addressed to the attention of the Communications Officer.  Collaborate with departments and divisions to craft social media responses as needed.  Provide monthly reports on each channel’s growth, reach, and engagement.  
 
Serve as one of the Communication office’s photographers and videographers to create digital assets for use on City social media, publications, websites, and other platforms.
 
Collaborate with the Communications Officer and other members of the City Manager’s Department in the planning and execution of special events (Halloween, Movies in the Park, Summer FunFest, and others).
 
Collaborate with the Communications team in conceptualizing, designing, and implementing an annual campaign promoting Vista as a destination in the summer.  Promote and market as a package Vista’s vibrant summer venues, activities, and special events (the Moonlight Amphitheatre, the Wave Waterpark, Movies in the Park, Summer FunFest, the Independence Day Celebration, summer camps, parks experiences, trails, and other elements make the summer experience in Vista unique).
 
The Communications Specialist will be required to work as a Communications team member in the City’s Emergency Operations Center during city-wide emergencies.

KNOWLEDGE OF: 

• Principles, practices, and techniques of marketing, public relations, and communications;
• Methods and techniques of writing, advertising, graphic arts, audio-visual production, and photography; 
• Federal, State, and local laws and regulations governing public communications, cable broadcasting, and marketing;
• Political issues, community development issues, laws and legislative developments of importance to the community and government agencies;
• Public information programs. 

• Social media content production, including video, photography, editing, and creative copywriting;
• Microsoft Office tools;
• Website design and management.

• Communicate effectively, orally and in writing, with clients, staff, management, elected officials, business representatives, consultants, and vendors.
• Use a variety of tools to create and maintain digital content including Photoshop and/or Lightroom, Canva, Adobe Premiere Pro, later.com, or other video editing software such as Lumafusion;
• Be self-motivated, have a creative mindset, be detailed-oriented;
• Design, coordinate, and implement effective digital marketing and storytelling, public relations, and communications programs;
• Analyze and determine effective strategies for communications ideas, messages, and events;
• Research, evaluate, write, and edit reports, studies, speeches, memos, correspondence, news releases, and other forms of communications;
• Prepare and present information in a clear, concise, and informative manner at public meetings or forums;
• Exercise tact and diplomacy in all oral and written communications;
• Narrate and present live information for various media platforms;
• Prepare regular and accurate activity and cost reports;
• Train, coordinate, supervise, and evaluate the work of technical and administrative staff given particular projects;
• Oversee the work of vendors and consulting firms;
• Plan, coordinate, organize, and prioritize projects in order to meet program and division deadlines;
• Establish and maintain effective working relationships with City officials, employees, co-workers, and the general public;

PHYSICAL DEMANDS AND WORKING CONDITIONS

The physical and mental demands described here are representative of those that must be met by employees to successfully perform the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Physical Demands

While performing the duties of this class, the employee is regularly required to sit; talk or hear, in person and by telephone; use hands to finger, handle, feel or operate standard office equipment; and reach with hands or arms. The employee occasionally walks and stands and lifts and moves records and documents weighing 20 pounds or less.

Specific vision abilities required by this job include close vision, color vision, depth perception and the ability to adjust focus.

Mental Demands

While performing the duties of this class, the employee is regularly required to use oral and written communication skills; read and interpret data, information and documents; analyze and solve problems; observe and interpret data and situations; use math and mathematical reasoning; learn and apply new skills or information; perform highly detailed work on multiple concurrent tasks; work under changing and intensive deadlines with frequent interruptions; and interact with City officials, media, citizens groups, employees and others encountered in the course of work.

WORK ENVIRONMENT

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this class. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The employee works under typical office conditions, and the noise level is usually quiet.

The employee may be required to work overtime to complete assignments.


APPLICATION PROCEDURE: