Director, Digital Advertising Sales

About NYC Tourism + Conventions

We are the official destination marketing organization (DMO) and convention and visitors bureau (CVB) for the five boroughs of New York City. Our mission is to maximize travel and tourism opportunities throughout the City, build economic prosperity and spread the dynamic image of New York City around the world.

POSITION SUMMARY:

The Director, Digital Advertising Sales, is responsible for driving strategy and revenue for New York City Tourism + Conventions digital portfolio. They will serve as the advocate for their clients both internally and externally. They will grow and develop new and existing business and be a strategic advisor to their clients and internal teams. Success in this role requires a focus on relationship management, client education, campaign measurement, and the ability to tell a strong story that shows NYC Tourism + Conventions' ability to deliver against client goals. This role reports into the Vice President, Digital and Media.

This role requires a strategic thinker who is adept at integrating paid, owned, and earned marketing, with a strong understanding of the media and advertising landscape, and the ability to execute strategies swiftly and effectively.

RESPONSIBILITIES:

• Serve as the main point of contact for key accounts to drive revenue through custom and digital media solutions
• Execute strategic sales strategy that includes online and in-person client and agency touchpoints to increase brand awareness and perception
• Own full lifecycle of pipeline including research, proposal building, and presentations
• Collaborate with Marketing, Creative and Content, Media, and Development teams for brainstorms and to ensure appropriate product mix is pitched maximizing performance and revenue
• Maintain sales pipeline and forecast within the CRM
• Deep understanding and ability to articulate New York City T+C’s unique value proposition to unlock new revenue opportunities
• Develop and maintain a strong understanding of key vertical market trends and customer opportunities
• Assess and advise on sponsorship opportunities that maximize NYC Tourism + Conventions portfolio messaging and build brand recognition
• Manage KPIs for partnership packages and sponsorships in collaboration with media planning and sales team and continuously adapt based on audience and business needs
• Create standards and best practices for media sales, partnership and sponsorship opportunities to drive consistency and scale across the organization
• Provide regular updates across the company on sponsorships, initiatives and activations to share learnings

QUALIFICATIONS:

• Bachelor’s degree required
• 7+ years of experience in digital advertising, ad sales, or brand marketing
• Demonstrated ability to execute creative sales strategies and campaigns
• Excellent verbal and written communication skills with ability to articulate and optimize based on the value to prospect and business
• Experience managing advertisers throughout the funnel with a deep understanding of their challenges and objectives
• Experience building relationships with top marketing decision-makers at brands and agencies
• Exceptional interpersonal skills and ability to interact and influence effectively with all levels of the organization
• Discretion and trustworthiness in dealing with confidential information
• Strong understanding of the legal and compliance regulations in the advertising space
• Well versed in the ad tech landscape and evolving trends including programmatic, verification and measurement partners like IAS, DV, DSP’s and SSP’s, cookies and privacy
• Ability to analyze data and identify insights to improve campaign performance
• Ability to proactively troubleshoot and problem-solve quickly and through the proper escalation channels

PREFERRED QUALIFICATIONS:

• Growth mindset and ability to build something new
• Skilled in troubleshooting with technical and product teams
• Capable of translating technical details for non-technical audiences
• Proficiency in Adobe
• Fluency with ad trafficking platforms

This position qualifies for a commission-based incentive package

Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over sponsorship of an employment visa at this time.

NYC Tourism + Conventions Commitment to Diversity, Equality and Inclusion

We are an equal opportunity employer, committed to our diversity and inclusiveness. We provide equal work opportunities for all and prohibit discrimination and harassment of any type. All qualified applicants will be considered without regard to race, color, nationality, gender, gender identity or expression, sexual orientation, religion, disability or age. We strongly encourage women, people of color, members of the LGBTQIA community, people with disabilities and veterans to apply.

If you need reasonable accommodation for any part of the application process because of a medical condition or disability, please send an email to careers@nyctourism.com to let us know the nature of your request.

If you think you might thrive in this environment, we would love to hear from you!

EOE