General Information
Work Address: 1 Haben Blvd. Palmetto, Florida 34221
Work Hours: Monday - Friday / 8:00am - 5:00 pm
Expected Starting Annual Range: $51,912.00 - $67,485.60
Develops, implements, and manages a variety of projects to enhance external communications, social media, public relations, and media/advertising buying. Actively seeks marketing opportunities to enhance the Bradenton Area Convention and Visitors Bureau print and digital advertising program, marketing, advertising and print and digital strategy targets national markets and international markets. Plans and coordinates outreach events such as signature events, public relations, and tour promotion and familiarization tours, develops and builds partnerships with international tour operators, government organizations, and major media organizations.
Working Conditions
Typical indoor office environment. Periodic outdoor field work required, possibly in adverse weather conditions. Sitting for long periods of time, working on computer. Lifting equipment or supplies up to 25 pounds alone and up to 50 pounds with assistance. Position requires visual acuity and depth perception, as well as ability to hear and identify sounds. Overnight travel periodically required. Occasionally required to work other than normal business hours.
Job Description
Essential Functions
These are intended only as illustrations of the various types of work performed. The omission of specific duties does not exclude them from the position.
Prepares media and production budgets as assigned and submits estimates and plans for advertising to advance tourism to Manatee County. Promotes programs and facilities in accordance with the Department’s overall marketing and advertising strategy to promote tourism. Oversees the development of marketing materials and social media activities related to the Department’s marketing plan.
Works with a variety of media representatives and builds successful partnerships with international tour operators, travel writers, and media organizations.
Fosters collaborative relationships with media outlets to promote activities, events, announcement, and similar communications projects and initiatives. Responds to media inquiries and requests for comment and interviews.
Works with the Marketing and Communications Manager to identify avenues to pursue advertising and social media initiatives that comply with the department communications strategy. Coordinates all media/advertising creative with third party agencies for assigned projects. Works directly with industry partners, hotels, and attractions on ways to collaborate with the BACVB on marketing initiatives, social media, websites, and cooperatives. Negotiates and prepares media/advertising insertion orders in the international target markets.
Assists with social media programs and tactics with third party vendors and hospitality industry.
Prepares media/advertising insertion orders and reviews with Marketing and Communications Manager for final approval. Confers on potential contracts, selection of media and methods, and products to be marketed and advertised.
Plans and coordinates signature events and outreach. Creates marketing materials and event schedules and oversees third party vendors producing marketing media and materials.
Confers with Marketing Director to discuss topics such as contracts, selection of advertising media, or product to be advertised.
Confers with tourism industry partners to provide marketing or technical advice regarding BACVB's web site, mobile site, or mobile application.
Works directly with industry partners, hotels, and attractions on how they can work with the CVB on marketing initiatives, social media, website, and cooperatives. Continually selling our programs and increasing awareness of all programs offered.
Develops purchase orders for marketing projects and reviews for final approval with marketing manager.
Develops purchase orders for marketing projects and reviews for final approval with marketing manager.
Plans and coordinates familiarization tours for travel writers.
May develop press releases or review press releases from third party public relations firm.
Monthly invoicing reconciliation to media plan. Review to ensure no overages, failure to perform and value added was delivered.
Performs other related duties (including weather or other extreme conditions) as requested.
Minimum Qualifications
Bachelor's degree in hospitality, marketing, public relations or related field.
Two (2) or more years of experience in public relations, marketing, sales, communications, or social media.
A comparable combination of education, training, and work experience which provides the requisite knowledge, skills, and abilities for this position may be substituted for the minimum qualifications.
More
Knowledge, Skills, And Abilities:
Able to prioritize tasks, deal effectively with competing and changing priorities, and meeting deadlines. Accurate, detail oriented, and organized. Able to analyze and resolve difficult situations and problems.
Good knowledge and understanding of regulatory compliance necessary to successfully perform job duties.
Good knowledge and understanding of computer applications and software programs required to successfully perform job responsibilities.
Good verbal and written communication skills and interpersonal skills in order to interact professionally and effectively with co-workers, management, industry partners, third party vendors, the general public, and other stakeholders.
Able to explain facts, policies, and practices.
Veterans Preference
In accordance with Florida Statute 295.07, F.S., Chapter 55A-7, priority consideration in employment will be given to eligible veterans and spouses of disabled veterans. Applicants claiming preference must provide a DD Form 214 or other acceptable documentation with their application. We are committed to honoring the service and sacrifices of our veterans and their families.
EEO/ADA Statement
Manatee County Government is an equal opportunity employer and is committed to providing reasonable accommodations to individuals with disabilities. If you require any accommodations to participate in the recruitment process, please contact Human Resources at 941-748-4501 x 3865.
Drug-Free Workplace
Manatee County Government is a drug-free workplace in accordance with Federal and Florida Law.
Emergency Response/Recovery Activities
All employees may be required to work before, during, or after an emergency. During an emergency, employees may temporarily be assigned to work and perform duties outside the normal scope of their position, location, and work schedule to fit the needs of the County and its citizens.
Full Time Positions
Employee Assistance Program (EAP):
- ComPsych – offers all employees and their family members with emotional, financial, legal, and work/life balance support.
- LAMP counselors available for personal support including emotional, substance abuse, marital, and financial issues.
- Five (5) free visits annually for employees and covered family members.
Wellbeing Benefits:
- Wellness/Health Coaches (5 Free per year)
- On-site Fitness Centers for you and your dependents with 24/7 access
- Personal Training (5 Free per year)
- Pharmacy Technician
- Group Fitness Classes
- Musculoskeletal Physical Therapy Management
- Diabetes Care Program
- Registered Dietician (5 Free per year)
- Massages with licensed therapist (small copay)
Miscellaneous Benefits:
- Workers’ Compensation
- Training/Seminars
- Premium Pay Differentials/Career Ladders
- Government employee discounts at many retailers and attractions
- Access to Manatee County Library Services (books, digital services, tools, museum passes).
Paid Time Off:
- 12 Paid Holidays including New Year's Day, Thanksgiving, and Christmas.
- Three (3) Personal Holidays
- Personal Sick Leave
- Family Sick Leave
- Sick Leave Bank (Donated Hours)
- Professional Medical Appointment Leave
- Bereavement Leave
- Military Leave
- Military Training Leave
- FMLA
Vacation Award: Applies to employees regulary sceduled to work 8 hours per day/40 hours per week.
Years of Service Vacation Days
0-5 16.25 days
6-10 19.50 days
11+ 22.75 days
- Earn an additional day of vacation every six (6) consecutive months of no sick leave.
Insurance:
- Award-winning Health Plan with deductibles as low as $0.
- Dental Insurance
- Vision Insurance
- Prescription Insurance
- Life Insurance (6 times salary at low cost)
- Long-term and Short-term Disability Insurance
Retirement:
- Florida Retirement System (FRS) with Pension Plan and Investment Plan options.
- 457b Tax Deferred and ROTH account options through Voya.
- FRS Webinars
- Free financial guidance with licensed, non-commissioned financial planner
Career Wellness:
- Professional Leadership Programs
- Instructor-Led and eLearning Training
- Premium Pay Differentials/Career Ladders
- Career Counseling
- Toastmasters
- Networking Membership (Manatee Chamber of Commerce, Lakewood Ranch Business Alliance)
- Employee Recognition Programs with monetary and time-off awards
Education Benefits:
- Tuition Reimbursement eligible after six (6) months of Public Service, including GED reimbursement.
- Continuing Education support through Training/Seminars and Premium Pay Differentials/Career Ladder.
- Public Service Loan Forgiveness (PSLF)
Flexible Spending Account:
- Options for Health Care and Dependent Care Spending Accounts providing pre-tax savings.
Permanent Part Time - Benefits
Employee Assistance Program (EAP):
- ComPsych – offers all employees and their family members with emotional, financial, legal, and work/life balance support.
- LAMP counselors available for personal support including emotional, substance abuse, marital, and financial issues.
Miscellaneous Benefits:
- Workers’ Compensation
- Training/Seminars
- Fitness Center Access for employee only
- FRS options
- Premium Pay Differentials/Career Ladders
- Government employee discounts at many retailers and attractions
- Access to Manatee County Library Services (books, digital services, tools, museum passes).
Paid Time Off:
- 12 Paid Holidays including New Year's Day, Thanksgiving, and Christmas.
- Three (3) Personal Holidays
- Paid Time Off and Leaves of Absence are based on an 8 hrs./day 80/hrs.
per pay-period basis, any work schedule less that this will be earned on
a pro-rated basis
01
VERY IMPORTANT - When answering supplemental questions about experience, education or certification, please be sure the information is reflected in the Education, Work Experience and Certificates and Licenses sections of your application.
Must include Monthly Salary, Name of Employer, Location, Phone Number and Duties for each employer in Work Experience.
Note: "See Resume" is not acceptable.
Identify
all gaps not related to medical reasons.
- I acknowledge the above statement
02
If you are claiming Veteran's Preference, please check category of eligibility
- A disabled veteran who is eligible for receiving compensation under public law administered by Department of Veteran's Affairs and Department of Defense
- The spouse of a veteran who cannot qualify for employment because of total and permanent service-connected disability, or spouse of a veteran missing in action, captured or forcefully detained by a foreign power
- A wartime veteran who has served at least 1 day during a wartime period (active duty for training may not be eligible)
- An un-remarried widow or widower of a Veteran who died of a service-connected disability
- The mother, father, legal guardian, or un-remarried widow or widower of a service member who died as a result of military service under combat-related conditions as verified by the U.S. Department of Defense
- A current member of any reserve component for the United States Armed Forces or the Florida National Guard
- A veteran with a "Honorable" discharge (Active duty for training may not be allowed for eligibility)
- Not claiming Veteran's Preference
03
Which level of education have you achieved?
- No high school equivalency
- High school graduate/equivalent
- Associates degree
- Bachelors degree
- Masters degree
04
What previous roles have you held that you believe qualify you for this position?
05
How many years of experience in public relations, marketing, sales, communications, or social media do you have?
- None
- 1 year
- 2-3 years
- 4-5 years
- 6+ years
06
If you have marketed a program or project, please summarize an example. Otherwise, state NA.
07
If you have experience placing ads/conducting media buying, what was the budget you managed?
08
Have you ever worked in the travel/tourism or hospitality industry? If yes, what was your position?
