Description
About Us:The City of Glendale's Economic Development Department provides business owners assistance to get their business up and running in our amazing city. This talented team of professionals will help define market niches within the community, assist in selecting a suitable business site, and even introduce business owners to the appropriate real estate professionals and property owners. The Economic Development Department offers numerous resources such as the Small Business Guide, the Locals Guide, and information on Targeted Industries.
The Role:Responsible for maintaining the department's websites; creating, scheduling and deploying content across all tourism social media channels. This position requires knowledge of social media and website maintenance, with strong abilities in content creation, writing and design to promote Glendale attractions as a leisure and business destination to international, national and regional visitors.
Salary
- This position is a grade 315, and is FLSA Non-exempt
- The salary for this role is $51,514.98 - $81,772.86 annually.
Benefits:The City of Glendale offers a generous benefits package with competitive rates that become effective the 1st of the month following 30 days of employment. You can review the FY25 Benefits Guide or visit the City of Glendale’s Benefits page for more information.
Holiday, Vacation, And Sick Leave
Regular status positions offer:
- The City of Glendale observes 10.5 holidays per year, and full-time employees are also granted an additional 12 hours of holiday special leave per calendar year to celebrate their cultural or religious holidays.
- Vacation leave accrues at 5.33 hours per pay period (138 hours/17.25* days per year), and increases to 6.12 hours after 5 years, and to 7.6 hours after 10 years of service.
- Sick leave accrues at 4.4 hours per pay period (114 hours/14.25 days* per year).
- Days per year estimates are based on an 8-hour work day.
Retirement:This position participates in the Arizona State Retirement System (ASRS).
Contribution is mandatory, and the current contribution rate is 12.27%.
Essential Functions
- Responsible for creating and maintaining a robust, interactive website and a variety of microsites that engage visitors and planners and achieves established performance goals.
- Produces content for all social media platforms including posts and captivating photos and videos for community engagement across several divisions within the Department of Economic Development.
- Continuous monitoring of sites, including maintaining event submissions, creating and updating content, and managing business listings.
- Develops and executes social media campaigns to attract visitors and create overnight stays, drive retail activity and generate online and media engagement; analyzes, measures and reports on effectiveness of social media campaigns.
- Develops online contests and creative content for blogs, as well as requests for content from news outlets, magazines and other content producers; engages with fans and followers.
- Drafts content for external communications, blogs, and social networking platforms that supports the overall marketing program of work and is audience specific, created according to branding guidelines, and includes trending tourism industry topics.
- Maintains social media content calendar and provides monthly editorial calendars.
- Establishes and oversees electronic communication to industry partners to build interest and support for marketing programs, including production of monthly e-newsletters for visitors, members and stakeholders.
- Develops and maintains promotional relationships with the Arizona Office of Tourism, Meetings Publications, Travel & Trade memberships and regional partners to share information and promote Glendale and the West Valley attractions as a leisure and business destination on industry tourism sites.
- Evaluates emerging technologies and brings new ideas forward.
- Responsible for accuracy and clarity of final posts and websites as well as ensuring inclusion of bureau partners and key marketing programs as directed.
- Maintains and administers all legal Internet domains and security certificates owned by the CVB and Economic Development department.
- Creates web content standards to ensure web site content is consistent with the department’s destination marketing campaign and brand strategy; guides staff and users to adhere to guidelines and ensures that all Internet standards are met for all digital content and the domains purchased for the CVB and Economic Development department
- Creates and manages social media assets including photography and video content for relevant posting and social media storytelling as it relates to Glendale; manages and expands Glendale's database of high definition digital photos and videos and develops a system for collecting, cataloging and sharing photos.
- Assists with the operation of the Glendale Visitor Center, Special Events and Arts and Culture.
- Demonstrates superior seamless customer service, integrity, and commitment to innovation, efficiency, and fiscally responsible activity.
- Participates in public relations and publicity functions for the Economic Development department, the city and valley-wide special events.
- Performs other related duties as assigned.
Minimum Qualifications/Special Requirements/Success Factors
One year of recent experience in social media and digital content programming. Bachelor's degree in tourism, business administration, marketing, or related field required. Experience in major CMS platforms, Adobe Creative Suite and HTML preferred.
Any equivalent combination of education, training and experience that provides the required knowledge, skills and abilities is qualifying. One year of relevant experience may be substituted for each year of required education.
Knowledge Of
- Principles and practices of digital marketing and customer service
- Web user interface design
- Current web technology, protocols and practices
Skill In
- Troubleshooting computer software problems
- Creating design documents that accurately reflect business needs
Ability To
- Market tourism destinations
- Research, interpret and analyze data and prepare reports with recommendations
- Present material in a clear, concise and logical manner both orally and in writing
- Establish and maintain cooperative working relationships with city employees, local business and hospitality industry representatives
- Operate a personal computer and related software and applications
- Communicate in the English language by phone or in person in a one-to-one or group setting
- Comprehend and make inferences from written material
- Produce written documents in the English language with clearly organized thoughts using proper sentence construction, punctuation, and grammar
- Learn job related material primarily through oral instruction and observation which takes place mainly in an on-the-job training setting
- Enter data or information into a computer terminal or other keyboard device
- Prioritize tasks, meet project schedule requirements
- Maintain regular and reliable attendance
Special Requirements
- Employees in this classification work irregular hours, evenings, and weekends.
Success Factor Classification Level - Foundational
To view the success factor definitions please
click here. (If needed, click here to download PDF reader).
This position description does not constitute an employment agreement between the employer and employee and is subject to change by the employer as the needs of the employer and requirements of the position change.
Physical Requirements/Working Conditions
Primarily works in an office setting. Some outside field work included for photography and attending industry events.
Benefit information is outlined here: https://www.glendaleaz.com/cms/One.aspx?portalId=15209085&pageId=15331883
01
Please select the response that most accurately represents your education and work experience as it relates to your candidacy for the Digital Content Specialist.
- Bachelor's Degree in Tourism, Business Administration, Marketing or related field and one (1) or more years of recent work experience in social media and digital content programming.
- Three (3) or more years of college coursework in Tourism, Business Administration, Marketing or related field and two (2) or more years of work experience in social media and digital content programming.
- Two (2) or more years of college coursework in Tourism, Business Administration, Marketing or related field and three (3) or more years of work experience in social media and digital content programming.
- One (1) or more years of college coursework in Tourism, Business Administration, Marketing or related field and four (4) or more years of work experience in social media and digital content programming.
- Less than one (1) year of college coursework in Tourism, Business Administration, Marketing or related field and a minimum of five (5) or more years of work experience in social media and digital content programming.
- None of the above.
02
Describe your experience maintaining social media platforms. Please provide at least three (3) examples; if you do not have experience please enter N/A
03
How many years of experience do you have with interactive websites including editing capabilities?
- 4 years or more
- 1 to 3 years
- Less than 1 year
- None
04
Please select your experience as it applies to shooting professional quality video and still photography for social platforms, website and print media use.
- Experience shooting video and still photography
- Experience shooting video NOT still photography
- Experience shooting still photography NOT video
- None
05
Describe your experience as it applies to shooting professional quality video and still photography for social platforms, website and print media use. Please provide examples; if you do not have any experience please enter N/A
06
How many years' experience do you have with creative writing for digital content; developing written content for websites, blog, e-newsletter and marketing related materials as assigned?
- 6 years or more
- 1 to 5 years
- Less than 1 year
- None
07
How many years' experience do you have designing, creating and preparing various digital and print graphic elements, videos and social media graphics?
- 5 years or more
- 1 to 5 years
- Less than 1 year
- None
08
Do you have experience in creating and maintaining social media content calendars and providing monthly editorial calendars?
09
Do you have knowledge and understanding of Google Analytics and social media management tools?
