Coordinator, Social Media Strategy & Insights – NBC Sports

Company Description

We create world-class content, which we distribute across our portfolio of film, television, and streaming, and bring to life through our theme parks and consumer experiences. We own and operate leading entertainment and news brands, including NBC, NBC News, MSNBC, CNBC, NBC Sports, Telemundo, NBC Local Stations, Bravo, USA Network, and Peacock, our premium ad-supported streaming service. We produce and distribute premier filmed entertainment and programming through Universal Filmed Entertainment Group and Universal Studio Group, and have world-renowned theme parks and attractions through Universal Destinations & Experiences. NBCUniversal is a subsidiary of Comcast Corporation.

Comcast NBCUniversal has announced its intent to create a new publicly traded company ('SpinCo') comprised of most of NBCUniversal's cable television networks, including USA Network, CNBC, MSNBC, Oxygen, E!, SYFY and Golf Channel along with complementary digital assets Fandango, Rotten Tomatoes, GolfNow, GolfPass, and SportsEngine. The well-capitalized company will have significant scale as a pure-play set of assets anchored by leading news, sports and entertainment content. The spin-off is expected to be completed during 2025.

As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. Our Diversity, Equity and Inclusion initiatives, coupled with our Corporate Social Responsibility work, is informed by our employees, audiences, park guests and the communities in which we live. We strive to foster a diverse, equitable and inclusive culture where our employees feel supported, embraced and heard. Together, we'll continue to create and deliver content that reflects the current and ever-changing face of the world.

Job Description

As the Coordinator, Social Media Strategy & Insights, you will provide crucial business insights to drive key decisions and strategies to grow NBC Sports’ social business. You should have both a keen eye for what makes good social content and understands the data and insights that inform smart business decisions.

This full-time position sits on the NBC Sports marketing team and reports to the Director, Social Media Strategy & Insights.

Responsibilities

• Analyze and report on data and performance for the NBC Sports owned social portfolio and deliver reports and insights to help shape and drive content strategy
• Observe and evaluate user behavior and content performance on a variety of social platforms (Instagram, TikTok, Facebook, X, etc.) to further specialize and tailor content for our audience
• Evaluate and report on trends and performance from talent, partner leagues/teams/athletes and competitors
• Engage in social listening projects and deliver insights on audience conversation and sentiment
• Coordinate with members of the Marketing Strategy team to share insights and help inform and learn from season-long and tentpole event strategies
• Gather data for and report on NBC Sports branded content efforts
• Other duties as assigned by Director, Social Media Strategy & Insights and Vice President, Social Media
  
  

Qualifications

Basic Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business, Digital Media, or a related field; or equivalent work experience
• Minimum one (1+) year of relevant work experience or related internships
• Experience in social data or listening platforms (Meta Business Suite, Sprout Social, Brandwatch, Comscore, Meltwater or other related applications)
  
  

Desired Characteristics

• Proficiency in social data or listening platforms
• Ability to derive key insights from data and distill them into actionable insights and strategies
• Vast knowledge of sports and internet culture
  
  

Additional Requirements

• Interested candidate must submit a resume/CV through www.nbcunicareers.com to be considered
• Must be willing to work in Stamford, CT
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older
  
  

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

Additional Information

As part of our selection process, external candidates may be required to attend an in-person interview with an NBCUniversal employee at one of our locations prior to a hiring decision. NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law.

If you are a qualified individual with a disability or a disabled veteran and require support throughout the application and/or recruitment process as a result of your disability, you have the right to request a reasonable accommodation. You can submit your request to AccessibilitySupport@nbcuni.com.