The purpose of this position is to assist with the City's public relations strategy, print media, and advertising, while coordinating and supervising employees to implement these strategies within the Media Division.
Position Scope
This is a Specialist position and Essential Personnel position.
This is not intended as a comprehensive list; it is intended to provide a representative summary of the major duties and responsibilities. Incumbent(s) may be required to perform all duties listed, and may be required to perform additional, position-specific tasks.
Plans, designs, writes, reviews, and oversees the production of City publications, including newsletters, brochures, flyers, posters, pamphlets, and reports. Oversee various marketing plans and promotional programs for the City.
Designs and implements brand-appropriate public relations, advertising, and marketing collateral/materials for the City.
Writes and edits news releases, publication copy, speeches, talking points, fact sheets, emails, newsletters, web content, presentations, and other written communications in AP style as assigned.
Assists in the administration of the City's strategic communications plan including working with all City departments to keep the public informed of departmental programs, events, accomplishments, and activities.
Researches, writes, edits, and disseminates media advisories, news releases, and other informational materials to the media. Creates, manages, and maintains media contact lists.
Develops and maintains the City's corporate image and identity, which includes the use of logos and signage. Ensures all messaging and designs are consistent with the City's branding.
Manages Graphic Designer and Jr. Graphic Designer employee workload, attendance, time-off requests, and evaluations. Reviews and oversees all work completed by each employee. Provides direction, support, training, and assistance for both positions.
Oversees all requests for print and written media and supervises the design process from conception to completion. Ensures that all printed media distributed through digital outlets are made accessible to all in compliance with Section 508 of the Rehabilitation Act.
Oversee the Go Gov Mobile App platform, managing employee access and administration while ensuring timely responses to public requests.
Assists with crisis communication strategies and City messaging with regards to emergency operations and public safety issues.
Manages the city's emergency notification platform, SIBAlert.
Maintains thorough knowledge of all digital media platforms such as web publishing, email marketing, and social media management. Provides support for these platforms and assists with managing them in the absence of the Digital Media Specialist as needed.
Monitors news media and alerts the Department Director/City Manager's Office of news developments and news opportunities relevant to the City.
Assists in researching and developing new techniques, approaches, and trends and makes recommendations to the Media Manager.
Leads the development of the city's Annual Report publication, showcasing key achievements and highlights from all city departments over the past year.
Assists in the implementation of annual surveys for benchmarking.
Maintains accurate records and prepares reports related to program activities.
Organizes and coordinates promotional items with outside vendors in accordance with established City procedures.
Promotes and represents the City to the public in a friendly, helpful, and professional manner using principles of good customer service.
Establishes and maintains effective working relationships with clients, government officials, and media representatives.
Perform tasks and assignments as directed by the Media Manager and City Manager through an established chain of command.
Performs any other related job duties as assigned.
Knowledge of various marketing platforms and how each platform can be utilized to obtain different results in different scenarios.
Advanced knowledge of current communications channels, including traditional and digital media as well as the knowledge of the technology supporting them.
Advanced knowledge of journalism, communications, and marketing channels, principles, and practices, and the techniques of researching, composing, and editing publicity material.Â
Advanced knowledge of English usage, spelling, grammar, and punctuation.
Knowledge of AP style.
Knowledge of graphic design, website guidelines, and standards, and communication industry best practices, as well as the ability to perform the basic functions of graphic design and digital content management systems.
Knowledge of digital media and communications, including web publishing, website content management, information architecture, email marketing, social media, digital forms, and other online communications.
Knowledge of crisis communications.
Knowledge of website guidelines including WCAG 2.0 requirements and industry standards, and communication industry best practices.
Skill in the professional use of social media platforms.
Skill in applications contained in the Adobe Creative Suite including Illustrator, Photoshop, Acrobat, and InDesign.Â
Skill in the operation of general office software including Microsoft Excel, Microsoft Word, Microsoft PowerPoint.Â
Ability to prepare clear, accurate, concise, and consistent messages communicating the City's goals, objectives, policies, strategic plans, and information through various print and digital platforms to a diverse customer environment.
Ability to make publications, documents, forms, images, videos, and other forms of media accessible to all in compliance with Section 508 of the Rehabilitation Act.
Ability to plan, organize, schedule, manage, and execute projects and programs.Â
Ability to establish and maintain effective working relationships with those contacted in the course of work.
Ability to respond rapidly and effectively to emergency situations and maintain organized work/information and accurate productivity during periods of stress and high activity.
Ability to effectively train, direct, supervise, and evaluate staff comprised of entry level and intermediate/experienced professionals.
Required Education & Experience
Bachelor's Degree in English, Journalism, Public Relations, Marketing, Communications, Business, or related field. Minimum of three (3) years of experience in content creation and production of materials in public relations, marketing, communications, or closely related field.
Any equivalent combination of education, training, and experience which provides the requisite knowledge, skills, and abilities for this job. Knowledge of local government is preferred but not required.
Licenses And/or Certifications
Valid Driver's LicenseÂ
Additional Information
There is a one-year probationary period.Â
It is the responsibility of the incumbent to maintain their licenses and/or certifications as a job requirement.
Seniority level
Mid-Senior level
Employment type
Full-time
Job function
Health Care Provider
Industries
Hospitals and Health Care
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