Hiring Range: $73,470 - $82,654
Full Pay Range: $73,470 - $110,206
Work Schedule: Monday - Thursday or Tuesday - Friday, 7:30am - 5:30pm
3-day weekends Friday - Sunday or Saturday - Monday
Evening or weekend work required as necessary.
Benefits at the City of Rowlett Include:
- 4-day work week
- Medical, dental and vision insurance
- Life insurance (2x salary up to $150,000)
- Long-term and short-term disability
- Flexible spending account
- 20-year retirement plan with the Texas Municipal Retirement System
- 5-year vesting and a 2:1 City match
- Vacation – 2 weeks during the first year, 3 weeks after the first year
- Sick leave – 2 weeks per year
- Employee Assistance Program
- Longevity pay
Position Overview:
Under supervision of the Director of Economic and Community Engagement, the Community Engagement Manager is responsible for developing and implementing strategic marketing and communication initiatives that align with the city's mission, vision, and goals. This role manages public relations, fosters community engagement, and oversees the creation and distribution of content across digital and print media. The Community Engagement Manager ensures the City's brand identity is maintained and enhanced and handles crisis communication. Additionally, this position oversees the planning and execution of all major City special events, facilitates internal communication, monitors and reports on the effectiveness of marketing efforts, manages the marketing budget, and collaborates with various City departments and external partners to ensure cohesive and effective communication strategies.
Essential Job Functions
- Perform complex tasks with exemplary writing skills, independent judgment, discretion, and due diligence, ensuring compliance with local, state, and federal policies and regulations.
- Develop and manage organizational messaging and delivery across all external communication platforms, including newsletters, video production, social media, the city cable channel, and website.
- Create and maintain comprehensive and consistent strategies for public information, branding, and editorial and graphic standards to ensure a cohesive internal and external identity.
- Oversee the planning and execution of all major City special events and resident outreach and engagement programs.
- Manage and evaluate the activities and performance of Community Engagement staff.
- Serve as the Public Information Officer, writing news releases, acting as media liaison and spokesperson for the City as required.
- Administer the City’s website to ensure professionally created, accurate, and up-to-date information.
- Oversee the management of the City’s Volunteer Program, including recruitment, program promotion, position development, and evaluating, tracking, and reporting statistics.
- Participate in public-facing informational events (e.g., Town Hall Meetings, Public Meetings) to professionally represent the City and keep residents informed about City events, initiatives, and activities.
- Develop insights and monitor key stakeholder opinions on issues affecting the City to aid organizational understanding of reputational risk and identify means to mitigate these risks.
- Develop content to articulate and advance City positions, including talking points, FAQs, speeches, presentations, and other related materials.
- Maintain working relationships with colleagues in neighboring cities, Dallas and Rockwall Counties, Garland and Rockwall ISDs, and other key organizations.
- Performs other duties as assigned. Regular, reliable, and non-disruptive attendance is an essential function of this position, as is the ability to create and maintain professional, harmonious working relationships with others.
Minimum Requirements
Graduation from an accredited college or university with a bachelor’s degree in mass communication, Marketing, Journalism, Public Administration or a closely related field and 5-7 years progressive experience in video production, social media management, and print publications, including at least two years of experience as a supervisor or manager of these functions.
Other Requirements
Valid driver's license required. Must have and maintain a good driving record in accordance with the driving standards as established by the City of Rowlett. Must report all traffic citations to his/her departmental Director or his/her designee within two working days of receipt.
Flexible working hours including evenings and weekends. Must be available for on-call media press releases and on-camera interviews.