The City of Roanoke is seeking a Marketing Coordinator to market and publicize Parks and Recreation services and programs. The successful candidate will propose marketing and outreach policies and procedures; plan, design and distribute all magazines, posters, flyers, banners, and newspapers inserts and is responsible for keeping the Department's webpage current. Additional responsibilities include strategizing with Department staff for specific programs, events, and services, monitoring and approving marketing-related expenditures and working with the Roanoke Park Foundation to solicit donations, sponsorships, and other resource development opportunities.
The City of Roanoke is an Equal Employment Opportunity/AA/M/F/Disability Employer.
To elevate the performance of the organization, we are committed to respecting, celebrating, and embracing the collective mixture of differences and similarities between our employees as a rich tapestry. Our behaviors will demonstrate open communication, and we will seek opportunities to learn, recognizing and rewarding actions that promote acceptance while suspending judgment. By doing this, we will foster an inclusive, open work environment that delivers excellent service and creates a more vibrant and inviting community.
This is an exempt position.
SUMMARYCoordinates the publicity and marketing for all Department programs, facilities, and projects
ESSENTIAL DUTIES AND RESPONSIBILITIES include the following. Other duties may be assigned.
Coordinates the publicity and marketing for all Department programs, facilities, and projects
Develops and monitors annual operating budget for assigned section
Develops specifications and standards for marketing initiatives and monitors for compliance.
Actively pursues resources development opportunities for the Department
Strategically evaluates the effectiveness of marketing initiatives to ensure quality
Develops promotional materials for all Department programs and services
Coordinates administration of policies and procedures to ensure compliance for assigned section
Recommends revisions and additions to policies and procedures when necessary
Assesses trends and influences and understands their impact on the Department
Responds orally and in writing to inquiries to answer questions or resolve complaints
Evaluates and coordinates supply and equipment needs and makes purchases after obtaining bids
Coordinates the preparation and administration of marketing contracts and agreements
Serves on advisory boards for numerous professional and community organizations
Performs other duties as assigned
SUPERVISORY RESPONSIBILITIES Supervises 1-5 seasonal and temporary employees and volunteers. Carries out supervisory responsibilities in accordance with the organization's policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.
QUALIFICATIONS To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
EDUCATION and/or EXPERIENCE Bachelor's degree from four-year college or university in marketing, journalism or related field; two to five years related experience and/or training in marketing, resource development, recreation programming; or equivalent combination of education and experience. Must be proficient in desktop publishing with In Design software and word processing.
CERTIFICATES, LICENSES, REGISTRATIONSValid driver's permit issued by the Commonwealth of Virginia
LANGUAGE SKILLS Ability to read, analyze, and interpret journals, reports, and documents. Ability to respond to inquiries orally and in writing. Ability to prepare and present news releases. Ability to effectively present information to management and public groups.
REASONING ABILITY Ability to define problems, collect data, establish facts, and draw valid conclusions. Ability to interpret an extensive variety of technical instructions and mathematical or diagram from and deal with several abstract and concrete variables
PHYSICAL DEMANDS The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the employee is regularly required to talk or hear. The employee frequently is required to walk and sit. The employee is occasionally required to stand; use hands to finger, handle, or feel; and reach with hands and arms. The employee must frequently lift and/or move up to 10 pounds and occasionally up to 25 pounds. Specific vision abilities required by this job include ability to adjust focus and the ability to identify and distinguish colors.
WORK ENVIRONMENT The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
The noise level in the work environment is usually moderate.
