The Marketing Specialist II for the Community Relations & Destination Services Department plays a key role in supporting the City's marketing and promotional efforts, with a strong focus on branding, graphic design, and video production. Reporting to the Department Director, this position leads the creative development and execution of visual content for the Discover Buda, TX brand, city events, and tourism initiatives. Responsibilities include designing print and digital materials, producing videos, and implementing marketing campaigns that ensure brand consistency and effectively engage the community. The ideal candidate combines creative talent with technical skills and a strategic mindset to enhance the City’s visibility and public engagement.

Responsible for brand development, maintenance, and evolution of the City’s overall brand and City programs, projects, and events
Develops annual advertising plan; executes contracts and oversees the creation of advertising materials
Creates digital elements and assets for City and tourism related campaigns including forms, surveys, interactive documents, webpages, mobile applications, etc.
Collaborates with Director to research and develop marketing strategies and study trends to increase city, tourism, and brand awareness
Supports the Director in following up with leads derived from sales and trade development efforts, and building/maintaining business relationships
Responsible for identifying storytelling opportunities for the City and/or community, creating the concept and content for the story
Schedules, films, and edits regular video features on Buda activities, events, businesses, residents, and attractions
Conceptualizes, designs, and implements branding and marketing collateral for internal and external audiences including but not limited to brochures, billboards, magazines, flyers, merchandise, promotional materials, etc.
Produces City news magazine, dining, and entertainment guides, including writing, layout, and design; coordinates printing and distribution
Creates content for social media platforms including but not limited to posts, photos, videos, and other creative content; engages with followers, regional pages and potential influencers; maintains branding across platforms, etc.
Coordinates with Public Information Officer on City website updates, and manages the DiscoverBuda.com website
Creates and implements monthly marketing and social media plans in coordination with staff
Reviews and creates analytics reports for social media and website platforms and provides recommendations to guide departments digital outreach
Works with team in planning, coordinating, and executing large-scale events with a primary concentration on vendor management, marketing, sponsorship outreach and other responsibilities, as needed
Participates in advocating the visitor center and services at events including setup and breakdown of mobile visitor center, interacting with attendees, and various advocacy efforts put forth by the department
Assists Events Coordinator in preparation of contracts with artists and musicians for special events; negotiates and prepares professional service agreements; may supervise the staging and logistics of city events, as needed
Coordinates with local hotels by providing assistance on promotional and marketing tasks
Assists with the management of the film friendly and music friendly programs
Recruits, trains, and supervises community volunteers and interns to support department programming, as needed
Performs other related job duties as assigned

Education and Experience:

Bachelor’s Degree in Marketing, Communications, Public Relations or other related fields. Four (4) years of qualified experience in related field.
Experience with graphic design through Adobe Creative Suite: InDesign, Photoshop, Illustrator, Lightroom, etc.
Experience in video production, including filming, sound, and editing with Adobe Creative Suite
Experience with camera, audio, and lighting equipment
Two (2) years-experience planning and executing events
Two (2) years-experience managing social media and websites

Knowledge of graphic design, video production, and photography and associated software

Knowledge of professional camera, audio, and lighting equipment
Skill in written and verbal communications
Skill in social media including Facebook, Instagram, X, YouTube, and other social media platforms, and programs to manage and analyze the various platforms
Skill in using computers for data entry, word processing and/or accounting purposes
Skill in working effectively and efficiently without direct supervision
Ability to work in a collaborative team environment
Ability to write reports, prepare business letters, expositions, and summaries with proper format, punctuation, spelling, and grammar, using all parts of speech
Ability to perform duties with tact, organization, and on schedule
Ability to respond to upset customers and visitors
Ability to maintain positive working relationships with citizens, the public, employees, and volunteers
Ability to remain flexible and open to new ideas and encourage others to value change
Ability to identify ways to incorporate new practices into existing framework
Ability to work well under pressure and stress; meet deadlines; plan, organize and prioritize multiple work assignments
Ability to work in a team-centered environment
Ability to organize and communicate effectively

City of Buda (TX) jobs

Marketing Specialist II