Performs advanced professional work involved in the development, design, review, organization, and maintenance of various social media and marketing technologies within the Communications Department; strategically assists in managing the City of Lakeland’s social media presence by conceptualizing, writing, designing, publishing, curating, monitoring, and reporting on various platforms; provides advanced content creation, skilled social media management, marketing outreach, and web-based support as needed.

Strategizes marketing outreach via City’s social media channels.
Writes, contextualizes, designs graphics, and creates video content consistent with the City’s marketing goals.
Updates social media strategy to be consistent with current social media/digital trends and projections.
Monitors departmental social media accounts and ensure brand and voice consistency.
Creates and interprets weekly and monthly reports on social media performance using a monitoring platform.
Provides creative insight and implements tactics to increase public engagement via social and digital platforms.
Assists in the planning, coordinating, and covering of community events and programs.
Meets with department representatives and Communications staff to plan and work on social media projects and public education campaigns.
Supports other web and digital content strategies according to City standards.
Assists with copywriting/editing of draft collateral materials as needed.
May be required to participate and/or facilitate training to support departmental or City initiatives and requirements.
May be required to work overtime or alternate hours as necessary for the efficient operation of the department.
Position designated as Mission Critical by Department Director.

ADDITIONAL FUNCTIONS:

Performs related work as required.

Bachelor’s degree from an accredited college or university in Marketing, Communications, Public Relations, Digital Media, or other social media-related field.
Two years of relevant experience in sales or marketing.

SPECIAL REQUIREMENTS:

Must possess a valid driver’s license.
Must maintain a valid telephone number.
Experience in photography and videography preferred.
Experience in Graphic Design using Photoshop and/or Illustrator preferred.

Knowledge in strategic social media content creation, publishing, monitoring, and reporting.
Knowledge creating and curating graphics and short videos/live feeds for social channels.
Knowledge of basic social media and digital writing and design principles, techniques, and skills including ability to design, layout, edit, and/or manipulate digital graphics and/or images.
Knowledge of and ability to use software specific to develop and manage social media platforms.
Knowledge of Adobe Creative Suite or equivalent software to create social media and digital graphics.
Knowledge of traditional art techniques, basic digital photography, and video production, and use of traditional media.
Knowledge of post-production techniques, such as editing software for final preparation for various multimedia.
Knowledge and ability to test in multiple interfaces and/or browsers for optimal performance.
Skill in organizational and proactive communication functions.
Skill in accurate, effective, concise writing and correct context.
Skill in copywriting, proofing, and editing skills.
Ability to properly implement County branding, including standards and guidelines.
Ability to maintain an appropriate file management system.
Ability to effectively manage broad and diverse project workloads in a deadline-driven work environment.

WORKING ENVIRONMENT/PHYSICAL REQUIREMENTS:

Requires sedentary work that involves walking or standing some of the time, exerting up to 10 pounds of force regularly, and routine keyboard operations.
The job risks exposure to no significant environmental hazards.
The job requires normal visual acuity, field of vision, hearing, speaking, color perception, sense of smell, depth perception, and texture perception.

All City of Lakeland positions are subject to testing (e.g. written, oral, performance, computerized, interview, and/or any combination). Candidates selected for testing will be notified via email or telephone. Please check your e-mail and telephone messages regularly, including "junk" folders. Test times and locations to be announced.

THE CITY OF LAKELAND IS AN EQUAL OPPORTUNITY/EQUAL ACCESS EMPLOYER AND A DRUG FREE WORKPLACE

City of Lakeland, Civil Service

New Jobs

Marketing Liaison - Communications