The public information officer role is responsible for facilitating press releases and preparing letters or speeches for public announcements about department milestones, breakthroughs, incidents and other issues of public concern. This is a professional level position that serves as the primary liaison between the department and the public, media, and other stakeholders. Success in this role will be demonstrated by providing seamless communication strategies to disseminate information with the aim of increasing public awareness. The list of essential functions, as outlined herein, is intended to be representative of the tasks performed within this classification. It is not necessarily descriptive of any one position in the class. The omission of an essential function does not preclude management from assigning duties not listed herein if such duties are a logical assignment to the position.

Develop and implement communication strategies to enhance the department’s visibility and public relations.
Prepare and distribute press releases, media advisories, and other communication materials.
Act as the spokesperson for the department, handling media inquiries, interviews, and public statements.
Monitor and manage the department’s social media platforms, ensuring timely and accurate information is shared.
Organize and coordinate public events, community outreach programs, and media briefings.
Collaborate with department staff to gather and disseminate information related to incidents, investigations, and public safety initiatives.
Provide guidance and training to department staff on media relations and public communication.
Maintain a positive and professional relationship with media representatives and community organizations.

Bachelor’s degree in Public Relations, Communications, Journalism, or a related field. Minimum of 3 years of experience in public relations, media relations, or a similar role, preferably within a law enforcement or government setting. Exceptional written and verbal communication skills with the ability to convey complex information clearly and effectively. Proven ability to manage media relations and handle high-pressure situations with professionalism and composure. Experience with social media platforms and digital communication tools required. Strong organizational skills with the ability to manage multiple tasks and projects simultaneously. Knowledge of law enforcement procedures and public safety issues is preferred.Ability to understand and follow written and oral instructions.
Ability to make decisions in accordance with rules, regulations or policy and apply these to work-related situations.
Considerable knowledge of Business English, spelling, and arithmetic.
Considerable knowledge of office practices, procedures, and equipment.
Ability to establish and maintain effective working relationships with employees and the general public, and to deal with public relations issues tactfully and courteously.
Ability to operate a personal computer including, but not limited to word processing, spreadsheets, and electronic mail.
Skill in both oral and written communications for the effective development and presentation of departmental reports.
Thorough knowledge of modern methods and techniques for the development and implementation of public relations and media communication strategies.
Thorough knowledge of the principles, practices, and procedures of professional journalism, marketing, and advertising.

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Public Information Officer