Description
Open Until Filled - First Review of Applications - Week of March 3, 2024
Shape the future of Citrus Heights! As we grow and evolve as a business destination, we need a dynamic professional to drive business attraction, support local businesses, and position our city as a top choice for investment. If you thrive on proactive outreach, relationship-building, and making a lasting economic impact—this role is for you!
The City of Citrus Heights is seeking a proactive, strategic, and results-driven professional to join its Economic Development & Community Engagement team. This role is ideal for someone who thrives on direct business recruitment, relationship-building, and driving economic growth through outreach and marketing initiatives.
As a key contributor to the City’s Economic Development Work Plan, the Economic Development Analyst will actively recruit new businesses, support business retention, and position Citrus Heights as a prime destination for investment. The Analyst will proactively prospect, engage, and attract businesses while collaborating with brokers, property owners, and industry partners to fill vacancies and strengthen the city’s economy.
This is a dynamic opportunity for someone with a background in business development, marketing, economic research, or stakeholder engagement—whether early in their career or looking to expand into economic development and business attraction.
If you are a confident communicator, a strategic thinker, and someone who thrives in proactive outreach and business recruitment, this role will allow you to make a tangible impact on Citrus Heights' economic growth.
KEY RESPONSIBILITIES
Business Attraction & Development Services
The Analyst will be a proactive business recruiter, directly engaging with business owners, corporate site selectors, brokers, and franchise operators to fill commercial vacancies and strengthen the city’s business climate.
- Direct Outreach & Prospecting
- Develop and execute a targeted business recruitment strategy, using direct outreach, prospecting calls, networking, and strategic partnerships to attract high-value businesses to Citrus Heights.
- Develop and maintain a pipeline of business prospects, tracking engagement in a CRM system.
- Cultivate direct relationships with site selectors, brokers, and developers to ensure Citrus Heights is top-of-mind for business expansion.
- Conduct targeted recruitment campaigns for high-priority commercial sites and business sectors.
- Recruitment Strategies for Business Attraction
- Develop and present tailored recruitment proposals for business leaders and investors.
- Attend industry events, trade shows, and networking conferences to actively attract businesses.
- Partner with property owners to market available spaces to targeted industries.
- Site Selection & Business Support
- Act as a concierge for new businesses, guiding them through site selection, zoning, permitting, and incentive programs.
- Promote and administer economic development incentive programs to help new businesses locate
Your ability to recruit and retain businesses will directly impact job creation, local investment, and the city’s overall economic vitality.
Business Retention & Expansion (BRE)
The Analyst will engage directly with existing businesses to ensure their long-term success, proactively identifying needs, providing resources, and reducing barriers to growth.
- Business Engagement & Relationship Management
- Implement a formal business outreach program to existing businesses, including site visits to top employers and sales tax generators.
- Conduct annual business surveys to assess challenges, opportunities, and expansion needs.
- Maintain a business retention database to track outreach, feedback, and support efforts.
- Marketing & Business Visibility Initiatives
- Launch a quarterly business recognition program, promoting success stories and business spotlights.
- Inform and collaborate on economic development communications to enhance Citrus Heights’ reputation as a vibrant and business-friendly city.
- Policies and Programs for Business Support
- Work internally to streamline economic development processes and enhance interdepartmental collaboration.
- Advocate for business-friendly policies, regulatory improvements, and incentive programs.
- Promote and administer economic development grants for sign and façade improvements, other projects and events.
The Ideal Candidate
The Ideal Candidate Is a Highly Motivated, Persuasive, And Results-driven Professional Who Excels At Business Recruitment, Relationship-building, And Proactive Outreach. They Are Comfortable Engaging Directly With Business Leaders And Persistent In Pursuing New Opportunities. Key Characteristics Of The Ideal Candidate Include:
- Proactive & Tenacious Business Recruiter
- Self-starter who actively seeks out businesses rather than waiting for inquiries.
- Takes ownership of business attraction efforts, using outreach, networking, and direct engagement to recruit new businesses.
- Confident in cold calling, scheduling meetings, and pitching Citrus Heights to business decision-makers.
- Persuasive & Strategic Communicator
- Skilled at crafting and delivering compelling business attraction pitches.
- Persuasive and persistent in following up with business prospects and keeping Citrus Heights top-of-mind.
- Comfortable engaging one-on-one with business leaders, investors, and site selectors to drive economic growth.
- Relationship-Oriented & Highly Engaging
- Builds and maintains strong, trust-based relationships with business owners, brokers, and economic stakeholders.
- Excels in networking environments, attending events and industry conferences to actively recruit businesses.
- Knows how to connect business needs with available city resources to make Citrus Heights an attractive location.
- Data-Driven & Market-Savvy
- Uses commercial real estate data, business trends, and demographic analysis to identify high-value business recruitment opportunities.
- Tracks all outreach efforts in a CRM system, ensuring a structured, strategic approach to business attraction.
- Keeps updated on industry trends and competitor cities to refine recruitment strategies.
Why join Citrus Heights?
You will be at the forefront of shaping our city’s future, working directly with businesses, investors, and stakeholders to turn economic potential into reality. Whether you're filling commercial vacancies, developing marketing campaigns, or advocating for business-friendly policies, your work will have a visible impact on the community. If you are looking for a role where you can build relationships, influence city growth, and see the direct results of your efforts—this is your opportunity.
Examples of Duties
The full job description for Management Analyst I/II can be found here.
Typical Qualifications
Management Analyst I
Knowledge Of:
- Principles and practices of public administration.
- Methods and techniques of statistical and fiscal analysis and report writing.
- Principles and practices of advanced business office management and administration.
- Equipment used in modern offices including computers and software.
- Principles and practices of good customer service.
- Methods and techniques of project management.
- Principles and practices of good team building and team leadership.
- Techniques and principles of effective interpersonal communication.
- Principles and practices of safety management.
- Pertinent local, State and Federal laws, codes, ordinances, City functions, policies, rules and regulations.
Ability To:
- Organize, plan, schedule and implement operations; conduct analytical and administrative projects related to area of assignment.
- Understand the organization and operation of the City and of outside agencies as necessary to assume assigned responsibilities.
- On a continuous basis, know and understand all aspects of the job; intermittently analyze work papers, reports and special projects; research, identify, remember and interpret technical and numerical information; observe and problem solve operational and technical policy and procedures.
- On a continuous basis, sit at desk for long periods of time; intermittently bend and twist to reach office equipment surrounding desk; perform simple grasping and fine manipulation; use telephone and write or use a keyboard to communicate through written means; lift or carry weight of 10 pounds of less.
- Interpret and apply administrative and departmental policies, laws and rules; analyze situations carefully and adopt an appropriate, effective course of action.
- Perform a wide variety of analytical duties with little or minimal supervision; analyze situations accurately and develop effective courses of action.
- Effectively administer assigned programmatic responsibilities; prepare complex reports; prepare and administer a program budget; evaluate and develop procedures and policies.
- Exercise initiative and independent, astute judgment in sensitive situations; interview, investigate, problem solve and negotiate.
- Supervise management studies; manage contracts; develop and track budgets; make public presentations; and, manage meetings effectively.
- Provide high quality, economical services to the Citrus Heights community, placing emphasis on responsive customer service.
- Demonstrate a civic entrepreneurial spirit by generating new, innovative ideas and development of better methods to accomplish tasks and complete projects.
- Foster an environment that embraces diversity, integrity, trust and respect.
- Be an integral team player, which involves flexibility, cooperation and communication.
- Establish and maintain effective working relationships with those contacted in the course of work.
- Work with various cultural and ethnic groups in a tactful and effective manner.
- Communicate clearly and concisely, both orally and in writing.
- Use principles of effective office safety including use of equipment in a proper and safe manner, use of preventative personal ergonomic techniques, and maintenance of safe housekeeping in personal and common work spaces.
- Preserve confidentiality of sensitive material routinely encountered as part of work assignments.
- Operate a personal computer with proficiency and familiarity to effectively to produce complex, professional reports, charts, spreadsheets and other documents.
Experience And Training
Any combination of experience and training that would provide the required knowledge and abilities is qualifying. A typical way to obtain the required knowledge and abilities would be:
Experience: No previous professional experience required.
Training: Equivalent to the completion of a Bachelor’s degree with major course work in public administration, business administration, communications or a related field.
License or Certificate: May need to possess a valid California driver’s license and proof of automobile liability insurance as required by the position.
Management Analyst II
In addition to the qualifications for the Management Analyst I:
Knowledge Of:
- Effective report writing and research techniques for complex work.
- Principles and practices of risk management and benefits administration.
- Principles and practices of advanced project management and workflow analysis.
Ability To:
- Manage more complex or sensitive projects.
- Diagnose problems of a more complex nature.
Any Combination Of Experience And Training That Would Provide The Required Knowledge And Abilities Is Qualifying. A Typical Way To Obtain The Required Knowledge And Abilities Would Be:
Experience: Two years of professional level experience in public administration similar to the Management Analyst I with the City of Citrus Heights.
Training: Equivalent to the completion of a Bachelor’s degree with major course work in public administration, business administration, communications or a related field. A Master’s degree in a related field is highly desirable.
License or Certificate: May need to possess a valid California driver’s license and proof of automobile liability insurance as required by the position.
The City offers a complete benefits package to full-time employees including health care, dental, vision, retirement, deferred compensation plans, flexible spending accounts, life insurance, long-term disability, holidays, vacation, and sick leave.
The City’s First-class Benefits Include:
- RETIREMENT- CalPERS retirement (employee pays full member contribution).
- Classic member 2.7% @ 55 (Employees hired with the City of Citrus Heights before 08/14/2011)
- Classic member 2% @ 55
- PEPRA member 2% @ 62
- LEAVE – the City’s time off options.
- 136 hours of Annual Leave (to be used for vacation or sick time)
- 40 hours of Long Term Medical Leave
- 16 hours of Floating Holiday beginning Jan 1st each year
- 80 hours of Management Leave each Fiscal Year
- HEALTH INSURANCE - monthly City contribution toward health insurance ($2375 contribution for Family coverage, $1850 contribution for Employee + 1 person & $925 contribution for Employee only), or a $700/month stipend if alternative group health care coverage is demonstrated. City also provides Flexible Spending and Dependent Care Account options.
- DENTAL/VISION - fully paid family dental & family vision.
- LIFE INSURANCE - City pays $100,000 life & accidental death & dismemberment for management employees, and long-term disability insurance. Optional life is available to employees at their expense.
- DEFERRED COMPENSATION PLAN - Optional enrollment in a pre-tax payroll deducted 457 plan (Mission Square). The City offers up to a 3% city-matching contribution for management team.
SOCIAL SECURITY - The City does not participate in Social Security but does participate in Medicare and State Disability Insurance (SDI).
01
Describe your experience with direct business recruitment and outreach. What strategies have you used to attract new businesses?
02
This role requires persuasive communication skills. Describe a time when you had use these skills to pitch an idea or project.
03
Describe a project you managed that involved multiple stakeholders or departments. How did you ensure collaboration and project success?
