General Purpose
The Director of Town of Pecos City CVB is responsible for promoting the greater Pecos area as a tourist destination. The director is responsible for developing and executing strategies to promote Pecos as a premier destination for tourists, conventions, and events. The role involves leadership, strategic planning, marketing, fiscal management, and community engagement to drive tourism-related economic growth.
Supervision Received
Reports to the City Manager
Supervision Exercised
CVB department staff
Essential Duties And Responsibilities
- Strategic Planning & Leadership
- Develop and implement comprehensive tourism development and promotion programs.
- Set long-term goals to increase hotel occupancy rates and tourism-related tax revenues.
- Lead and manage CVB staff, fostering a collaborative and high-performing team environment.
- Oversee day-to-day operations, including visitor services, marketing, sales, and public relations.
- Sales, Marketing & Promotion
- Direct the creation and execution of marketing campaigns to attract conventions, meetings, groups, and leisure travelers.
- Represent the city or region at trade shows, industry events, and in media relations to promote tourism assets.
- Develop and maintain relationships with local businesses, hotels, government officials, and tourism partners.
- Oversee the development of marketing materials and digital content related to tourism.
- Budget & Fiscal Management
- Prepare, administer, and monitor the CVB's annual budget to ensure effective use of resources.
- Secure funding through grants, sponsorships, and partnerships.
- Submit regular reports to governing bodies and stakeholders on performance and financial status.
- Community & Stakeholder Engagement
- Serve as a liaison between the CVB, city officials, tourism boards, and the community.
- Collaborate with local and regional partners to enhance tourism offerings and visitor experiences.
- Participate in community committees and represent the CVB in public forums.
- Program & Event Oversight
- Oversee special events, visitor centers, tourism ambassador programs, and other initiatives that drive visitation.
- Ensure the effective planning and execution of conventions, meetings, and group events.
Minimum Qualifications
- Bachelor's degree in business administration, marketing, public relations, hospitality, or a related field (preferred).
- Significant experience in tourism, hospitality, or destination marketing, with progressive leadership responsibilities.
- Experience in a CVB management capacity is preferred.
- Minimum of 5 years management experience in a business-related field or other leadership position, including supervision of professional staff and oversight of finances.
- Strong organizational, communication, and interpersonal skills.
- Ability to develop and manage budgets, marketing plans, and staff.
- Willingness to work evenings, weekends, and travel as required.
- Ability to work effectively with diverse groups and in high-visibility public roles.
Tools and Equipment Used
Personal computer, including word processor, spreadsheets, project management software, 10-key calculator, phone, copy machine, fax machine, etc. Tools and equipment to repair and maintain water and waste water systems.
Physical Requirements
The physical requirements described herein are representative of those that must be met by an employee to successfully perform the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions.
- The ability to lift and carry equipment such as promotional materials (Up to 15 pounds at a time).
- Repetitive hand motions include frequent keyboarding and use of a mouse.
- Ability to sit or stand for extended periods.
- Ability to work outdoors when necessary.
Work Environment
The work environment characteristics described herein are representative of those and employees typically encounter while performing the essential functions of the job. Reasonable accommodation may be made to enable individuals with disabilities to perform the essential functions. Work is performed in typical office settings with controlled temperatures. The noise level in the work environment is moderately quiet in office settings.
Please be advised that the Town of Pecos City is a drug-free workplace. All candidates with job offer are required to complete a pre-employment drug screening and background check.
