Under general direction, this position is responsible for coordinating the Department's efforts in community outreach, engagement and relationship building. This position will focus on creating meaningful connections between the Department and the public, ensuring that residents are informed, involved and engaged with department programs and initiatives. This position is highly visible within the community, building relationships to increase event participation, collaborating across City departments and with a variety of community organizations and businesses to enhance outreach activities and foster participation.
Starting Salary Range: $56,209.00 - $66,907.00
This position includes some weekends and/or evenings.
EXAMPLES OF WORK TO BE PERFORMED:
- Responsible for planning and execution of community outreach events and programs, including programs, events, public meetings and pop-up activities.
- Coordinates with the Marketing Manager to market and promote department programs, events and initiatives.
- Develops relationships in both the resident and business communities, including vendor relations and sponsorship management.
- Assists with development of the comprehensive department wide marketing plan, as well as implementing marketing strategies to achieve the department mission, vision and core values.
- Coordinates department communications through multiple channels, including social media, website, press releases, print, and email newsletters, using creative strategies to engage and connect with the public.
- Designs print and digital promotional and informational materials to communicate department news and events with the community, including catalogs, advertisements, banners, emails, and signage using Adobe Creative Suite, and coordinates the production and delivery of materials.
- Performs ongoing website content management.
- Consults with other staff to determine and create marketing collateral that best suits their needs.
- Researches, proposes budgets, and analyzes marketing and outreach opportunities to develop plans that deliver key messaging to and build relationships with target audiences, using a variety of communication tools.
- Understands basic photography and video production to shoot, edit and produce media for online and website content.
- Manages department representation at City and community special events via outreach booths, including planning activities, promotional opportunities, overseeing staff/volunteers, and capturing real-time content.
- Provides proactive and responsive communication to citizens, vendors, city staff, and elected officials.
- Monitor emerging demographic, social, cultural and recreation trends to identify opportunities for new or revised marketing for programs, services and marketing outreach.
- Perform all other related duties as assigned.
OTHER DUTIES:
Please note this job description is not designed to cover or contact a comprehensive listing of activities, duties or responsibilities that are required of the employee for this job. Duties, responsibilities and activities may change at any time with or without notice.
REQUIRED KNOWLEDGE SKILLS AND ABILITIES:
- Knowledge of public recreation and park administration policies and procedures
- Knowledge of recreational, cultural, educational, and social needs of diverse age groups
- Knowledge of research techniques and methodologies
- Knowledge of customer survey methods and analysis
- Knowledge and basic understanding of marketing/graphic design software
- Knowledge of Adobe, Microsoft and Google Workspace applications.
- Knowledge of social media platforms
- Skill in communicating both orally and in writing with persons both internal and external to the organization
- Skill in editing and writing for publications, websites and marketing materials.
- Skill in communicating both orally and in writing with persons both internal and external to the organization
- Skill in prioritizing and performing multiple tasks
- Ability to conduct technical research benchmarking and present findings in a clear and concise manner
- Ability to work independently on multiple projects under minimal supervision, meet deadlines and take initiative to solve problems and make workplace improvements
- Ability to coordinate, implement, and evaluate recreation programs, special events, and volunteer and sponsor programs
- Ability to manage vendor relationships, including recruiting, contracts and customer service
- Ability to capture photos and videos for social media, website, and promotional materials
- Ability to create and/or update basic graphics and print materials
- Ability to manage programs across multiple departments and locations
- Ability to operate a variety of office equipment, including but not limited to personal computer, telephone, calculator, and copier
- Ability to operate a motorized vehicle
REQUIRED EDUCATION, TRAINING AND EXPERIENCE:
- Bachelor’s Degree in Communications, Public Relations, Marketing, Graphic Design, Journalism, Public Administration or related field
- Two (2) years of work experience in leading community outreach and/or marketing and engagement activities including but not limited to: facilitating public meetings, planning and hosting community outreach and special events, planning promotional events and brand activations, and analyzing data to determine community/target market needs and demands
- Must be able to work morning, evening, and weekend hours
DESIRED TRAINING AND EXPERIENCE:
- Experience in graphic design for digital and print collateral
- Experience with ActiveNet
- Experience in photography, videography and editing software
- Experience in creating/executing a comprehensive marketing plan
- Experience working with groups of people, high comfort level interacting with the public
ESSENTIAL PHYSICAL FUNCTIONS:
This position offices both at the Lanners Administration Building and onsite at Geyer Commons, often in direct line of the public. Must be able to function independently and efficiently while having outside distractions. Loud noises and frequent interruptions may occur. This employee will be subjected to music, crowd, and machinery noise, as well as industrial sanitation chemicals. The employee will require the following skills and abilities: strong written, verbal, and interpersonal communication skills; the ability to lift up to 50 pounds; the ability to hear, see, sit, talk, stand, kneel, push, and pull supplies and equipment; and the ability to perform moderate climbing. Employee must also be able to work with a culturally diverse population and consistently provide remarkable customer service.
AMERICANS WITH DISABILITIES
The City of Mansfield complies with the Americans with Disabilities Act of 1990 and it is our policy to ensure that no person is discriminated against based on their disability. The City of Mansfield offers equal employment opportunity to qualified individuals and strictly prohibits the discrimination against qualified individuals on the basis of disability. The City of Mansfield shall provide reasonable accommodations to applicants and employees who are otherwise qualified to perform the essential job duties when doing so does not create an undue hardship for the city.
EQUAL EMPLOYMENT OPPORTUNITY EMPLOYER
The City of Mansfield provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training. The City of Mansfield is mandated by federal law to provide a drug-free working environment for the safety of its employees and the public. All employment is contingent upon passing a post-offer employment drug test and /or physical.
