CVB Marketing and Sales Coordinator

City of Allen • Full-time • Allen, TX, US • 1m ago

Description

HIRING RATE: $22.8245 Hourly

FULL HIRING RANGE: $22.8245 - $27.9610 Hourly

The City: With over 100,000 residents, the City of Allen is a dynamic and welcoming community. The City of Allen's strong economy, diverse population, excellent educational institutions, and quality of life make it the ideal place to work, live, and play. The City of Allen has something to offer for everyone. The City's Mission is "To achieve excellence in managing the development of the community and providing city services so that conditions of living and public confidence are continually enhanced."

Our employees serve the citizens of Allen with the PRIDE values. We do "Work that MATTERS!"

People First–Giving priority to others
Respect– Treating others with courtesy and dignity
Integrity–Serving with honesty, trust, and hard work
Deliver– Following through on commitments while exceeding expectations
Excel– Creating an innovative and improving work environment

The Position

This position aims to support and promote Visit Allen’s strategic mission by representing the organization at industry events, fostering relationships with stakeholders, and coordinating a wide range of marketing, event planning, and operational activities.

Essential Functions

The following duties ARE NOT intended to serve as a comprehensive list of all duties performed by all employees in this classification, only a representative summary of the primary duties and responsibilities. Incumbent(s) may not be required to perform all duties listed and may be required to perform additional, position-specific duties.

Assists with the annual marketing plan by contributing ideas and supporting the implementation of initiatives aligned with Visit Allen's strategic mission. Helps develop and execute marketing strategies through research, content planning, and messaging for meeting planners and leisure audiences.
Assists in digital presence and content management by updating website and events calendar and collaborating with stakeholders to create and promote programs, events, and activities.
Assists departmental staff by preparing meeting agendas, packets, and documentation, coordinating logistics for meetings, conducting research, preparing promotional materials for trade shows, and organizing site tours to introduce clients to local hotels, restaurants, and attractions.
Supports event planning by organizing meetings and receptions, collaborating with the team on themes, invite lists, budgets, venue booking, menu selection, and event logistics.
Assists digital marketing by preparing and sharing content, updating social media, creating infographics, and developing newsletters. Uses graphic design software to create visual materials, collaborates with stakeholders, and captures event content for campaigns for live and b-roll content . Ensures brand consistency by adhering to CVB graphic identity guidelines.
Builds and maintains relationships with industry partners, communicates event details, and collaborates with the team to welcome clients and distribute gift baskets for sales efforts. Represents Visit Allen at industry meetings.
Supports destination sales and services by researching prospects, managing leads, preparing promotional materials for trade shows and sales efforts, and coordinating client site tours to highlight local offerings.
Assists in management of event housing logistics for clients by creating reservation sites, overseeing room inventory, assisting with guest reservations, generating reports, and annually training hotel partners on housing software.
Promotes the destination by attending trade shows and conferences, coordinating gift baskets for client engagement, and assisting with research, database entry, and trade show follow-up. Supports departmental staff in preparing promotional materials for trade shows and sales efforts.

Job Requirements

Education & Experience

Work requires broad knowledge in a general professional or technical field. A typical way to obtain the required qualifications would be:

Bachelor’s and three (3) years of work experience.
Associate's and seven (7) years of work experience.
High School diploma or equivalent and eleven (11) years of work experience.

Special Requirements

Must possess a valid Texas Class C driver’s license.

Supplemental Information

Knowledge Of

City rules, regulations, policies, and procedures.
State laws, regulations, and guidelines related to the Convention and Visitor’s Bureau.
Sales process, including prospecting, cold calling, managing customer relationships, building and developing a market, and closing deals.
Visitor, tourism, and hotel industry.
Project management methods and techniques.
Modern office practices, procedures, and equipment, including financial application software.

Skill In

Establishing and maintaining working relationships with professional and support staff, vendors, potential clients, the public, and City employees.
Developing a market and producing results through increased qualified lead volume.
Assessing and prioritizing multiple tasks, projects, and demands.
Providing outstanding customer service and conflict resolution.
Identifying opportunities to improve customer service and satisfaction.
Operating a personal computer utilizing a variety of business software.
Understanding and interpreting complex laws, rules, regulations, policies, and guidelines.
Creating, preparing, writing, and proofing presentations, reports, documents, and correspondence.
Working effectively in a high-pressure environment with changing priorities.
Effectively communicating in both oral and written formats.
This position may close early once a sufficient number of qualified applications have been received *

Discover the Exceptional Benefits of Working with the City of Allen!

Health & Dental Insurance

Comprehensive Medical Coverage: Choose between two EPO medical plans through UnitedHealthcare, including a High Deductible Health Plan (HDHP) with a Health Savings Account (HSA) and city contributions. Both plans include vision insurance.
Flexible Dental Plan: Access care in and out-of-network with our UnitedHealthcare dental plan, all while enjoying low monthly premiums.
Coverage Start Date: Your benefits begin the first day of the month following just 30 days of employment.

Robust Insurance Coverage

Life Insurance: Rest easy with Basic Group Life and Accidental Death & Dismemberment coverage, with options up to $250,000.
Long-Term Disability: Provided at no cost to safeguard your financial future.
Optional Benefits: Personalize your coverage with Short-Term Disability, Voluntary Supplemental Life, Dependent Life, and Voluntary AD&D insurance at affordable group rates.

Flexible Spending Accounts (FSA)

Smart Savings: Manage your health and dependent care expenses with ease through payroll deductions and tax advantages.

Wellness Program

Health Incentives: Earn financial rewards by participating in health activities through our year-round wellness program.

Workers Compensation

Safety Net: You’re fully covered for any work-related injuries, ensuring your peace of mind on the job.

Generous Time Off

Paid Holidays: Enjoy nine paid holidays annually, plus a personal day just for you.
Vacation: Earn 120 hours of vacation annually, increasing to 160 hours after 10 years of service—giving you ample time to relax and recharge.
Unlimited Sick Leave: Accrue 4.62 hours per pay period with no cap, ensuring flexibility for when you need it most.

Retirement Benefits

TMRS Participation: Secure your future with the Texas Municipal Retirement System (TMRS), featuring a 2-to-1 city match upon vesting and retirement.
Social Security: Gain additional retirement security by participating in Social Security.

Deferred Compensation

457 Plan: Save for your future while lowering your taxable income by contributing to our deferred compensation plan.

Longevity Rewards

Monthly Bonus: After your first year, receive $4 for every month of service—a reward that grows with your career.

Join the City of Allen Team!

Experience a benefits package designed to support your health, well-being, and future. Apply today and start your rewarding journey with us!

01

In the questions that follow, you will be asked for information about your education and work history. Answers provided in this supplemental questionnaire must be substantiated and verifiable in the employment history section of your application. Please be aware that submitting a resume in lieu of completing the employment history section of the application and failing to provide all of the information requested in these supplemental questions will deem your application "Incomplete", so please be thorough in answering the questions. Please indicate whether or not you accept these terms by checking the appropriate box below.

02

Are you legally authorized to work in the United States?

03

Are you currently employed by or have you worked for the City of Allen in the past?

04

Please indicate the highest level of education you have completed:

High School Diploma or GED
Some College
Associate's Degree
Bachelor's Degree
Master's Degree or higher
None of the above

05

How many years of relevant experience do you have? Please note: All relevant experience must be listed on the application.

11 or more years
7 - 11 years
3 - 7 years
Less than three years
No experience

06

Please list the certifications you currently hold. If none, type NA.

07

Do you have a current and valid Driver's License?

08

If you do not currently hold a valid Driver's License, are you able to obtain one prior to employment?

Yes
No
Not applicable

09

I understand that if selected for the role, I will receive an e-offer letter through GovernmentJobs.com. Additionally, upon acceptance of the offer, the City of Allen will send requests for e-references directly to the contacts I provided via email.

Yes
No
Required Question

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