This job announcement may close at any time with little or no notice. Applicants are advised to apply promptly.
Pay Schedule I, Grade 26, Regular Schedule: 35 hours per week
A vacancy exists in the Department of Recreation and Parks for a Marketing Specialist.
A list of eligible applicants will be established based on the examination as outlined below.
Current and
future vacancies occurring in this class may be filled from the list of eligible applicants.
All interested
transfer and
promotional candidates must apply at this time.
List all
promotions and
changes in job duties due to
reclassification as separate work experiences on your application. Applicants must include the dates of the promotions and reclassifications.
Note: Failure to complete all fields of the "Work Experience" section of the application will result in your application not being considered. A resume will not be considered in determining your qualifications for a position. Applicants selected for an interview may provide a resume at that time.
You
must attach your transcript(s), and/or degree(s), and/or professional license(s)
certification(s) to your application. Unofficial copies are acceptable.
Failure to submit proof of professional
Licenses, Certifications and Education will result in your application not being considered. Proof of professional licenses, certifications, and/or education must be submitted with each application.
Examples of Duties
Job Purpose
Under general supervision by the Public Information Officer, the Marketing Specialist is responsible for creating marketing collateral that maintains and promotes the mission and vision of the Recreation and Parks Department.
Essential Job Duties
- Designs, coordinates, and manages graphical, written and video content for all of platforms including social media, websites, electronic newsletters, product design, displays, and other marketing collateral.
- Develops and executes social media campaigns for various platforms, including Facebook, Instagram and X.
- Generates, edits, publishes and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
- Takes creative critiques from internal customers to adjust graphic design based on these critiques and adheres to department brand guidelines.
- Prepares print products such as flyers, pamphlets, booklets and mailers.
- Interacts with other team members to identify content to communicate to the public.
- Gathers all relevant facts for each project and ensures that all deliverables communicate the correct information.
- Generates clear ideas, concepts, and designs of creative assets from beginning to end.
- Monitors customer engagement and interacts with customers on social media posts.
- Moderates user-generated content for appropriateness.
- Measures the success of campaigns using key performance indicators, communicates analysis with team members, and takes action to improve future campaigns.
- Assists in responding to media inquiries.
- Assists in implementing advertising and marketing strategies, including those focused on the National Recreation and Parks Association’s three pillars of health and wellness, equity, and conservation.
- Maintains and updates information and initiatives in the Department’s section of County website.
- Prepares and makes presentations to staff and community groups as needed.
- Responds to inquiries by social media, phone, and e-mail.
- Participates in fairs, festivals, and other public events to promote department initiatives.
- Utilizes the National Recreation and Parks Association’s Equity Language Guide in written materials, as appropriate.
- Manages additional projects.
Examples of Other Duties
- Takes photographs and video for use in marketing collateral, which requires traveling to department sites.
- Uses graphic design software, video editing software, and Microsoft 365.
- May supervise interns.
- Performs other related duties as required.
Note: The duties and responsibilities listed above are for the purpose of determining a common set of minimum qualifications for all positions in this class. They may not include all of the essential job functions of each position in the class. Each position may not be required to perform all of the essential job functions listed.
Qualifications
Required Education and Experience
Graduation from an accredited college or university with a bachelor's degree in journalism, English, mass communications, or a closely related field,
Plus
One-year of experience in journalism, creative writing, public relations, or closely related work.
Additional experience in the areas listed above may be substituted on a year-for-year basis up to a maximum of four years for the required education.
Education in one of the fields listed above beyond a bachelor's degree may be substituted on a year-for-year basis for the required experience.
Samples of Work and/or Portfolio
Applicants selected for an interview
Must provide samples of their work and/or a portfolio of their work(s).
Knowledge, Skills And Abilities (Entry Level)
- Knowledge and proficiency using graphic design software.
- Knowledge of the public information and public relations needs of the department.
- Knowledge of effective methods of obtaining adequate publicity for programs and activities of the department.
- Knowledge of videography, photography, and editing techniques.
- Knowledge of County and departmental rules, regulations, policies, and procedures governing performance of duties.
- Skill in verbal and written communication.
- Skill in public speaking.
- Skill in graphic design.
- Skill in researching and organizing data.
- Skill in writing original copy and assembling, editing, and rewriting other copy.
- Skill in preparing copy for publication.
- Ability to create and design various materials for print and web use, including illustrations, logos, layouts and photos.
- Ability to complete projects with high quality and on schedule.
- Ability to comprehend and develop social media marketing campaigns.
- Ability to work independently.
- Ability to meet deadlines.
License(s)
Possession of a valid driver's license equivalent to a noncommercial, class C Maryland driver's license is required at the time of appointment.
Proof of Licenses, Certifications and Education
Applicants are required to submit proof of professional licenses, certifications and education to meet the required and preferred qualifications of the position. Diplomas or transcripts must show the applicant's major field of study. Copies and unofficial transcripts are acceptable.
Failure to submit proof of professional
Licenses, Certifications and Education will result in your application not being considered. Proof of licenses, certifications, and/or education must be submitted with each application.
Proof of Degree Equivalency
Applicants who have obtained a degree from outside the United States of America are required to submit degree equivalence documentation from World Education Services, Inc. (www.WES.org)
Mail or deliver documents to
ATTN: Public Information Specialist -Rec and Parks
Office of Human Resources
Baltimore County Government
308 Allegheny Ave.
Towson, MD 21204
You
must attach your transcript(s), and/or degree(s), and/or professional license(s)
certification(s) to your application. Unofficial copies are acceptable.
EXAMINATION PROCEDURE
Applicants will be qualified based on an evaluation of their training and experience, as stated on their application, which includes answers to the supplemental questions. Applicants must state the dates and duties of past and present experience clearly and completely for evaluation purposes.
Conditions of Employment
Physical and Environmental Conditions
The work of this classification is essentially sedentary with some walking, standing, or other limited physical activity.
Duties entail the operation of office and other equipment requiring manipulative and coordinative skills.
Some duties may require traveling between work sites.
Employment Background Investigation
Applicants selected for employment with Baltimore County must successfully complete an employment investigation, including, but not limited to criminal background, education, and fingerprinting checks.
Employment Benefits For Full-Time, Merit Or Classified Employees
Baltimore County General Government offers the following benefits to full-time,merit or classified employees. Some benefits vary for sworn employees of the Police and Fire Departments. New employees are eligible for benefits upon hire, unless noted otherwise.
Equal Opportunity Employer
Baltimore County is an equal opportunity employer and encourages minority, female and disabled applicants.
Smoke free workplace
All Baltimore County offices are smoke free.
Drug free workplace
Baltimore County provides a drug free workplace. Prospective employees are required to submit to urinalysis drug testing as part of the pre-employment physical examination.
Salary
Annual Salary review - Step increases may be granted on anniversary date based on satisfactory job performance
General Increases - Cost of living increases and adjustments may be granted as legislated.
Longevity Increases - In accordance with the specific pay schedule, a full-time merit or classified employee may receive a longevity increase, equivalent to one step, upon completion of a certain number of years of classified service with the County.
Employee Assistance Program
Our Employee Assistance Program provides confidential and professional assessment and referral assistance for employees and eligible dependents in the household who are experiencing personal problems that may be affecting work performance, job satisfaction, or overall quality of life.
Health Insurance
Benefits
Health Insurance benefits elected become effective the first day of the month following the date of hire if the employee has completed online enrollment prior to that date. New employees must enroll within thirty (30) calendar days of hire. Plans offered include:
Medical, Prescription, Dental and Vision insurance.
Flexible Spending Accounts
Opportunity to set aside pre-tax dollars, through payroll deduction, for eligible unreimbursed medical care expenses and/or dependent care costs.
Life Insurance
Employees may elect basic term life insurance for themselves equal to one time the employee's annual salary, rounded to the next higher $1,000. Employees contribute a portion of the premium through monthly payroll deductions. The County also offers an Additional/Employee paid Life Insurance plan with coverage up to $100,000.
Retirement
Employees are required to participate in the Baltimore County Employees' Retirement System (ERS), with very limited exceptions.
Paid Leave
Paid benefits listed below vary depending upon the Classification.
Sick Leave
Vacation Leave
Personal Leave
Holidays
Bereavement Leave
Jury Leave
Military Leave
Baltimore County Employees Federal Credit Union
Membership in Baltimore County Employees Federal Credit Union offers a full range of savings programs, loans, checking, direct deposit, payroll deduction, savings bonds, and other financial services.
Direct Deposit
Payroll through direct deposit to the financial institution selected by employee is required.
Educational Assistance
70 to 80 percent tuition reimbursement following successful completion of pre-approved courses related to position. Amount of reimbursement and fiscal year dollar limitations vary with bargaining group.
Deferred Compensation
Nationwide Retirement Solutions offers a 457 retirement plan allowing for payroll contributions of tax deferred dollars to investment options of your choice.
Disclaimer
This is only a summary of benefits and policies in Baltimore County. Any benefit or policy may be changed at any time at the discretion of the administration. This summary does not constitute an express or implied contract, nor does it constitute a guarantee that your employment relationship will continue for any specified period of time or end only under certain conditions.
01
The purpose of the supplemental questions listed below is to further evaluate your experience and education to determine your eligibility for this job classification. Answer each question accurately and thoroughly. To be considered for this position, the experience you indicate in your responses to the supplemental questions must also be described, in detail, on the
Work History/Experience section of this application. Questions with text answers require you to include the name of the employer/organization and dates of the specific experience.
- I have read and acknowledge the above instructions.
02
Failure to complete all fields of the "Work Experience/History" section of the application will result in your application not being considered.
A resume will not be considered in determining your qualifications for this position. Applicants selected for an interview may provide a resume at that time.
- I have read and acknowledge the above statement.
03
Are you currently a merit (full-time), non-merit (part-time), or temporary employee of the Baltimore County General Government? Employees of Baltimore County Public Schools, Baltimore County Public Library, Baltimore County's court systems or Baltimore County Community College and employees of temporary services used by the County are not considered employees of the Baltimore County General Government.
04
Are you willing to work in a position that requires travel between work sites using your personal transportation? A mileage allowance, set by Baltimore County Policy, shall be paid to County employees who use their privately-owned vehicles for official County travel necessary to carry out the required or authorized duties of their positions. Possession of a valid driver's license is required at the time of appointment. Are you willing and able to accept these conditions of employment?
05
Select the option that best describes your education and experience.
You must attach proof of education to the application.
- Master's degree in journalism, English, or mass communications. or a closely related field.
- Bachelor's degree in journalism, English, or mass communications or closely related field. Plus, one-year of experience in journalism, creative writing, public relations, or closely related work.
- AA degree in journalism, English, or mass communications or closely related field. Plus, at least three years of experience in journalism, creative writing, public relations, or closely related work.
- High School diploma or an appropriate equivalent. Plus, at least five years of experience in journalism, creative writing, public relations, or closely related work.
- I do not have any of the combinations of education and experience.
06
Provide specific example(s) of the job duties you performed in journalism, creative writing, public relations, or closely related field.
Be certain that this experience is also described, in detail, on the Work History/Experience section of this application. Include the employer(s) and date(s) you performed these duties. If you chose "No" in the previous question, respond by entering N/A to this question.
07
Applicants selected for an interview
Must provide samples of their work and/or a portfolio of their work(s).
- I have read and acknowledge the above instructions.
08
Do you have experience creating graphic designs?
09
Provide specific example(s) of the experience you have creating graphic designs. Include the employer(s) and date(s) you performed these duties. If you chose "No" in the previous question, respond by entering N/A to this question.
10
Do you have experience with managing social media platforms?
11
Provide specific example(s) of the experience you have with managing social media platforms. Include the employer(s) and date(s) you performed these duties. If you chose "No" in the previous question, respond by entering N/A to this question.
12
The work of this classification is essentially sedentary with some walking, standing, or other limited physical activity. Duties entail the operation of office and other equipment requiring manipulative and coordinative skills. Some duties may require traveling between work sites. Possession of a valid driver's license is required at the time of appointment. Are you willing and able to accept these conditions of employment?
13
Applicants selected for employment with Baltimore County must successfully complete an employment investigation, including, but not limited to criminal background, education, and fingerprinting checks. Are you willing and able to accept these conditions of employment? Are you willing and able to accept these conditions of employment?
14
I understand I am responsible for maintaining the accuracy of my contact information, including my street address, my e-mail address, and my contact telephone numbers. My failure to maintain accurate contact information may result in my not receiving information regarding this job announcement and/or may result in my not being further considered for this employment opportunity. To update this information, visit www.governmentjobs.com, click on the "career seekers" link, and follow the prompts.
- I have read and acknowledge the above instructions.
- Required Question
