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Position Description
Position Title: Convention and Visitors Bureau Manager
Department: City Manager
Division: Administration
FLSA: Exempt
Retirement: KPERS
Effective Date: March 6, 2026
GENERAL PURPOSE
Manages and oversees the day-to-day operations by performing a variety
of routine and complex
administrative, technical and professional work in the preparation and
implementation of public
information tools, programs and services. Organizes and oversees
convention and tourism
activities and event planning for certain City events.
SUPERVISION RECEIVED
Works under the general supervision of the Assistant City Manager.
SUPERVISION EXERCISED
Responsible for the direct supervision of CVB Coordinator and
administrative support staff.
Essential Duties And Responsibilities
(Duties listed below do not include all tasks which may be performed.)
City leader in marketing historic and museum destinations, businesses
that attract visitors
including restaurants and retail, special events and activities, local
amenities like parks and
trails, and overall City recognition.
Leads development of digital and printed marketing materials and
advertisements and
campaigns.
Point of contact for group tours, conventions, meetings, shows, expos
and similar events.
Responsible for the development and participation in public relations
including presentations
to organizations and civic clubs; hosting/assisting travel writers, TV
reporter and media-
related entities.
Manages the development of a rebranding campaign led by a consultant
that gains key
stakeholder feedback to produce a high quality branding product for City
tourism.
Oversees updates to City and other tourism websites.
Identifies methods to modernize tourism and marketing communications
including electronic
billboards, podcasts, and use of traditional and emerging social media
to reach new tourism
demographics.
Work with media and marketing outlets on City communications to raise
the overall profile
of Leavenworth.
Tracks visitor and business data using software systems and apps.
Provides regular updates to the governing body on CVB activities tied to
measurable data to
reflect relative success of those efforts.
Monitors level of activity, occupancy rates, revenue per room and room
availability for all
local hotels through generalized data and through direct relationships
with hotel leadership.
Provides leadership for Citys annual festival as part of the committee,
coordinating with the
event manager and staffing the event to welcome tourists and provide
information and
activities.
Develops and maintains relationships with key City tourism and
community/economic
development partners including the Chamber of Commerce, Main Street,
EDC, Fort
Leavenworth and local businesses.
Travel to local, regional and national meetings to market Leavenworth as
a tourism
destination and stay up to date on tourism and economic trends impacting
spending and
travel.
Organizes and coordinates CVB Committee meetings and Sister City
Committee meetings to
include the preparation of agendas, financial reports and minutes.
Serves as Ex-Oficio on the Leavenworth Main Street Board and the
Leavenworth-Lansing
Chamber of Commerce Board.
Coordinates delegation visits from Sister Cities Omihachiman Japan and
Wagga Wagga
Australia and City delegation visits to Sister Cities.
Responsible for the preparation, development and administration of the
department budget in
conjunction with the City Managers Office; assures that assigned areas
of responsibility are
performed within budget; performs cost control activities; assures
effective and efficient use
of budgeted funds, personnel, materials, facilities, and time.
Supervises department personnel including training, counseling and
evaluating.
Escorts groups to local and regional destinations using CVB vehicle.
May perform other duties as assigned.
PERIPHERAL DUTIES
May serve as a member of various employee committees, as assigned.
May assist with special projects related to tourism and economic
development.
Minimum Qualifications
Education and Experience:
\(A\) Graduation from an accredited four-year college or university with
a degree in business
or public administration, marketing, tourism, communications, or a
related field, and;
\(B\) Minimum of three (3) years experience in travel or hospitality
industries and tourism
marketing management; or
\(C\) Any equivalent combination of education and experience, additional
education
substituti
