.png)
The City's Sustainability Engagement Coordinator performs responsible work developing and implementing communication, outreach, and engagement strategies and tasks in support of the Office of Sustainability to increase participation and awareness of services, programs, and/or events. Work is performed under general supervision and reports to the Director of the Office of Sustainability.The preferred hiring amount for this position is between $55,751.71 - $68,534.19 Annually. Starting offer is based on applicable education, experience, and internal equity. This is a full-time, exempt, position which provides excellent benefits including 13 paid holidays plus 1 floating holiday, paid vacation and sick leave, health insurance options with employer contribution, employer-paid life insurance, City's retirement options, gym membership reimbursement, tuition reimbursement, and continuing education/training opportunities.- For a general summary of benefits offered by the City, please click the 'benefits' tab on this posting, or visit https://www.charlottesville.gov/1047/Employee-Benefits.
- The City of Charlottesville manages its own retirement system and does not participate in VRS, however the City has a Portability Agreement with VRS and there are certain provisions that must be met. For questions pertaining to the Portability Agreement, please contact the City's Benefits Administrator at 434-970-3462.
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. Reasonable accommodations will be considered to enable individuals with disabilities to perform the essential functions. The essential functions of the job are not limited to those listed in the job description. The City retains the discretion to add to or change the duties of the position at any time.
- Develops, facilitates, and delivers strategic engagement (including outreach and education) plans and programs for internal and external communication in support of programmatic initiatives and activities.
- Creates, develops, and implements marketing, use of brands, advertising materials, and office publications.
- Develops and prepares accurate and comprehensive written educational material appropriate to a range of audiences.
- Plans, coordinates, and monitors community outreach events including Charlottesville neighborhoods and schools.
- Maintains and manages sustainability websites, social media, and other media projects (including content development), in coordination with Information Technology and Communication staff.
- Establishes engagement goals and metrics; Develops, monitors, and reports on the effectiveness of communication and marketing initiatives and makes recommendations.
- Develops and produces programmatic promotional and collateral materials and advertising.
- Reviews brand, logos, and colors in connection various mediums and promotional materials recommending brand enhancements.
- Serves as a media and public relations spokesperson, as well as drafts and distributes media releases and service notices.
- Provides facilitation and assistance to media, citizen, and visitor inquiries.
- Collects and analyzes data related to all assigned areas of responsibility; using data to evaluate marketing techniques and recommend improvements which may include utilizing focus groups or other feedback tools.
- Supports the evaluation of effectiveness of sustainability programs and projects and supports the development of plans and options for improvements.
- Identifies projects for potential grant assistance and coordinate with the staff.
- Responsible for appropriate use and maintenance of City equipment, tools, and other resources, including work time.
- Regular and reliable attendance.
Other Duties- Performs additional duties to support operational requirements as apparent or assigned.
Education and Experience: Candidates may qualify by demonstrating the required knowledge and skills outlined for the job through experience(s) other than formal education.
- Bachelor’s Degree in communications, marketing, environmental sustainability, public policy, or related field AND 1 year of experience with sustainability programs, marketing of a public service, or related area.
OR
- Associate degree/college-level coursework in communications, marketing, environmental sustainability, public policy, or related field AND 3 years of experience with sustainability programs, marketing of a public service, or related area.
OR
- High School Diploma or GED AND 5 years of experience with sustainability programs, marketing of a public service, or related area.
OR
- An equivalent combination of education and experience may be considered in lieu of the specific requirements listed above.
Preferred:- Bachelor’s degree in a related field.
- Public service marketing and operations experience.
Certifications/Licenses/Other Requirements:- Must obtain and maintain a valid Virginia Driver’s License and acceptable driving record according to city criteria.
- Required to successfully pass a pre-employment background check and pre-employment drug screen.
Knowledge, Skills, Abilities and Other CharacteristicsJob Knowledge- Thorough knowledge of methods and best practices in social media targeting and communications.
- Thorough knowledge of online social media platforms, design, photo and video editing software programs.
- Knowledge of online proofing systems, design, and photo editing software products.
- Knowledge of marketing and communication concepts, theories, tools, and strategies with the ability to develop marketing and communication plans and advise on strategies.
- Basic working knowledge of sustainability concepts including water conservation, water resources, energy conservation, and climate change including climate mitigation, adaptation, and resilience, as well as sustainability planning, practices and regulations.
Reading- Intermediate ability to read and understand written materials such as newspapers, magazines, journals, multi-step instruction manuals, and reference materials.
Writing- Advanced: ability to develop a variety of marketing materials. Ability to write and create public facing materials including outreach materials, educational information, press releases, newsletters, and reports. Ability to tailor writing to specific audiences and explain complex thoughts and ideas in writing.
Math - Intermediate: ability to deal with number systems; simple formulas, practical application of fractions, percentages, ratios/proportions and measurement.
Communication Skills- Advanced: Ability to develop and maintain effective working relationships with staff, management, citizens, media representatives, and others. Serves as media public relations and spokesperson for department. Ability to communicate effectively, both orally and in writing to a wide range of audiences. Contact may involve support of controversial positions or the negotiation of sensitive issues or important presentations. Evaluates customer satisfaction, develops cooperative associations, and utilizes resources to continuously improve customer satisfaction.
Independence and Decision-Making- Requires General Direction: normally performs the job by following general instructions or established standard operating procedures and/or policies. There is some discretion when making decisions among a few easily identifiable choices of the appropriate procedure or policy to apply to duties. Performance is reviewed frequently.
Technical Skills- Skilled: comprehensive, practical knowledge of a technical field with use of analytical judgment and decision-making abilities appropriate to the assigned and apparent job responsibilities. Highly creative professional, able to create integrated multimedia campaigns, using Microsoft Office programs, Adobe Creative Suite (including Photoshop, InDesign, Illustrator, Acrobat) and other similar graphic design, photo editing software programs.
Fiscal Responsibilities- Prepares budget and purchasing documents, manages marketing budget. Reviews and monitors marketing expenditures; provides recommendations on marketing budget.
Supervisory Responsibilities- No responsibility for supervision of others. May occasionally direct helpers, assistants, seasonal employees, interns, or temps.
Other Characteristics- Organization and time management skills, sometimes under strict time constraints.
- Frequent change of tasks.
- Works closely with others as part of a team.
- Tedious and exacting work.
- Performs multiple tasks simultaneously.
- May require dealing with angry, frustrated and/or upset individuals.
- May be required to work additional hours outside of normal schedule, such as for community events.
Physical Demands- Light work: Exerting up to 25 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or a negligible amount of force constantly to lift, carry, push, pull or otherwise move objects.
- Remains in a stationary position to a significant degree.
- Must be able to communicate information and ideas so others will understand. Must be able to exchange accurate information in these situations.
- Ability to observe details at close range (within a few feet of the observer).
Machines, Tools, Equipment, Software and Hardware:- Typically requires use of standard office equipment and telephone, and related software and hardware; and any other equipment as appropriate or as assigned.
- Computer software including Microsoft Office, Adobe Creative Suite, or open-source software (Canva).
Work Environment- Work is typically performed in office environment where there may be exposure to computer screen for extended periods of time, monitor glare and dust.
- Occasional outdoor work is required to participate in outreach events, assess program progress and deal with concerns and issues; and may be exposed to outdoor weather conditions.
- The noise level is usually moderate.
