Tentative Interview: March 14, 2025
Under direction of the Communications and Marketing Manager, designs, develops, and recommends internal and external strategic messaging and communications; prepares and publishes accurate and timely information regarding performances, productions, events, and City-wide activities; develops and executes social media strategies; supervises assigned division staff and coordinates and confers with department and division administrators to develop, assign, and revise marketing campaigns, event schedules, and performance descriptions; prepares and presents written content including press releases, newsletters, performance letters, and informational materials; prepares and publicizes events and theatrical productions; strategizes and implements marketing campaigns; develops marketing and descriptive materials.
- Designs, develops, and determines targeted promotional and marketing strategies and campaigns for the City of Cerritos and its departments and divisions’ array of events, programs, services, presentations, and planned activities.
- Develops and executes processes aligned with the City’s strategic marketing goals.
- Establishes and plans marketing focus and criteria; gathers demographical information, social media, and marketing trends; gathers and evaluates information; references and researches grants, endowments, donations, and contributions; utilizes and incorporates technical and analytical expertise to develop findings and provides recommendations to Communications and Marketing Manager and City administrators.
- Develops internal and external strategic messaging; ensures accuracy and timeliness of communications; and serves as a media spokesperson and/or provides support to the division manager.
- Develops and executes marketing strategies, campaigns, and collateral; develops, monitors, and updates websites and social media content; and/or conducts outreach and community relation activities and events.
- Analyzes a variety of public information and/or endowments/grants proposals to assess the impact on applicable department and division activities, events, and presentations.
- Assists with the management of marketing and donor development activities including the identification of business processes and opportunities for continuous improvement, drafting of operational policies and procedures, and measurement and analysis of performance indicators.
- Researches and develops original reports, press releases, media alerts, marketing collateral, newsletters, digital content, speeches, letters, agendas, text for legislation, articles, presentations, and other materials; reviews materials prepared by others; makes presentations on current and planned marketing activities.
- Responds to inquiries from and/or coordinates activities with City staff, the media, vendors, the public, trade associations, and/or external agencies; troubleshoots program-related operational issues; and facilitates and/or attends meetings.
- Conducts evaluation and assessment of marketing projects and activities; develops and maintains performance metrics; presents findings; revises procedures and marketing protocols, as needed.
- Oversees and supervises assigned division staff; provides guidance and work direction; evaluates and conducts performance reviews; responds to staff questions and assists with workflow, workload and work scope concerns and issues; recommends training and professional development opportunities.
- Prepares and maintains a variety of marketing records, documents, presentations, and reports.
Knowledge of:
- Principles and practices of municipal government and/or non-profit organization administration.
- Principles and practices of Public Information, Public Affairs, Marketing including public relations, website and social media execution, legislation analysis, and event planning.
- Principles and practices of project and program administration.
- Principles and practices of marketing material concept development and execution including photography, videography, graphic design, print production, social media, and web publishing.
- Principles and techniques of effective oral presentations, public speaking, and written reports.
- Project management principles, practices, and techniques including employee development, coordinating deadlines, prioritizing work demands, and assigning/monitoring work.
- Modern office technology and operational specific business systems, equipment, and applications relevant to area of assignment.
Ability to:
- Administer Public Information, Marketing programs, and activities in assigned area of responsibility.
- Gather, analyze, and interpret a variety of complex data using effective research techniques.
- Supervise and provide work direction to assigned staff.
- Prepare complete and accurate reports.
- Handle multiple projects, manage change quickly, and work with challenging individuals.
- Work with highly sensitive personnel matters.
- Work in a very fast paced environment and some long hours.
- Communicate clearly and concisely, both orally and in writing.
- Plan and respond appropriately to media events, requests, and queries.
- Oversee coordination, preparation, and publication of media, marketing, promotional, and/or communication materials.
- Organize and categorize multiple competing work priorities and meeting deadlines.
- Monitor and interpret operational data, regulatory, legislative and financial information, and statistics.
- Prepare budgets and procurement processes, including negotiating contracts and managing vendor work.
- Interpret and apply applicable laws, codes, regulations, and standards.
Minimum Qualifications: Education and Experience- Education: Bachelor’s degree Marketing, Public Relations, or a related subject.
- Experience: Three (3) years of experience in Marketing, Promotions, or related experience.
Physical and Environmental ConditionThe physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
- Work is performed in an office setting and in the field at events, projects, and planned activity sites.
- Sitting for prolonged periods of time using a computer keyboard and screen.
- Standing, walking, twisting, reaching, bending, crouching, and kneeling.
- Grasping, repetitive hand movement, and fine coordination in preparing statistical reports and data, using a computer keyboard.
- Mobility, vision, hearing, and dexterity levels appropriate to the duties to be performed.
- Use written and oral communication skills; read and interpret data; analyze and solve problems;
- Use math and mathematical reasoning; and perform highly detailed work.
- Meet intensive deadlines, work with constant interruptions, and interact with City staff and the public.
- Grasping, pushing, pulling, dragging, and lifting boxes and files weighing up to 30 pounds.
Required Licenses and Certificates- Possess a valid California class “C” driver’s license.
