Under direction, plans, directs, and performs work involved in the collection, preparation, and dissemination of information regarding the plans, goals, programs, and achievements of the agency or jurisdiction through newspaper, radio, television, flyers, periodicals, and other media; furnishes advice and consultation to management concerning the information needs of the public; does other related duties.
Knowledge of the principles and techniques involved with the use of varied modern media. Knowledge of objectives of public information programs. Proficiency in AP style and experience writing for earned media. Ability to write quickly under deadline while maintain accuracy. Knowledge of the surveys, techniques and other information gathering processes to determine the attitudes and reactions to agency programs. Knowledge of the procedures involved to collect, analyze, and interpret complex, factual data. Ability to arrange and/or conduct information programs, interviews, press conference, surveys, and other programs utilized to disseminate public information. Ability to utilize communication and media for the dissemination of information. Ability to evaluate the public information potential of written materials, illustrations, photographs, and television. Ability to gather, analyze, and interpret information on a variety of subjects relevant to agency operations. Ability to analyze, select, and present information in a suitable form for presentation and use by varied public information media. Ability to plan, organize, and direct various public information programs. Ability to establish liaison and maintain cooperative working relationships with representatives of the press, radio, television, public official, community groups, and officials. Ability to organize assignments and coordinate various activities and the individuals involved in committee operations. Ability to analyze and interpret basic law, relations, policies, and standards and apply them to specific situations. Ability to utilize the English language with the skill and discrimination necessary to prepare written material that is understandable to individuals with varied educational levels, occupational interests, and backgrounds. Ability to effectively write and edit brochures, bulletins, and other publications relating to agency activities. Ability to review and edit written material, correct, proof, and select illustrations. Ability to maintain records and files. Ability to learn how to utilize various types of electronic and/or manual recording and information systems used by the agency, office, or related units. Ability to read, write, speak, understand, and communicate in English sufficiently to perform the duties of this position. American Sign Language or Braille may also be considered as acceptable forms of communication. Persons with mental or physical disabilities are eligible if they can perform the essential functions of the job with or without reasonable accommodation. If the accommodation cannot be made because it would cause the employer undue hardship, such persons may not be eligible.
