The Raleigh Police Department is seeking an experienced Communications Analyst. This position is the first level in a three-level Communications Series devoted to creating and disseminating visual, digital, written and spoken information about the City. Incumbents provide public information and professional communications support to management by performing journey-level public information and public affairs work on behalf of Raleigh Police Department. Work may include handling media inquiries; writing or editing news releases; writing scripts; handling citizen inquiries; managing internal and external communications, as assigned; developing and managing collateral material (brochures, inserts, newsletters); field producing of video; taking photos; assisting with on-line content and web pages; assisting with the Raleigh Police Department’s social media accounts; and participating in meetings and events, as assigned.
Duties and Responsibilities
The intent of this job description is to provide a representative summary of the major duties and responsibilities performed by employees in this job. Employees may be requested to perform job-related tasks other than those specifically presented in this description.
- Prepares, edits, and designs publications and brochures; reviews and verifies style; captures, takes and/or selects photographs; prepares and gathers content; and coordinates print materials production
- Performs research; gathers and evaluates data and information for communication planning and delivery; monitors and recommends communication opportunities and technologies that align with goals and strategies of assignment; evaluates communications results
- Serves as a RPD Public Affairs Unit liaison and provides communications support; assists with media inquiries; coordinates departmental response to information requests and inquiries; participates in meetings; facilitates the provision of responses and solutions to customer concerns
- Prepares and coordinates content for news releases, announcements, newsletters, and presentations; edits departmental communications; gathers and edits content; writes articles; prepares speaking points; coordinates and evaluates correspondence, reports, and information released to the media
- Provides support focusing on community outreach, audience targeting, and engagement; plans, creates, monitors, and edits Department campaign communications; assists with social media communications
- Helps identify, develop, implement, and maintain processes and practices that encourage, support and promote effective, comprehensive, and meaningful citizen engagement
- Provides event and special project support of promotional items, communications and related resources
- May provide advice on script, format, layout, design and music for video production
- Researches sources for promotional items; orders materials; maintains files, data, logs, reports, schedules, digital archives and/or documentation
- Performs other duties of a similar nature and level as assigned
- Availability to provide after-hours support as part of a scheduled 24/7 on-call rotation, serving one-week rotations as assigned
Typical Qualifications
Education and Experience
Bachelor’s Degree in public relations, communications, public affairs or directly related field and two (2) years of public communications experience
OR
An equivalent combination of education and experience sufficient to successfully perform the essential duties of the job such as those listed above, unless otherwise subject to any other requirements set forth in law or regulation
Required Licensing & Certification
Valid North Carolina Class C Driver's License or the ability to obtain within 60 days of hire
