Perform responsibilities in shaping media and public conversations about equity and inclusion; oversee and convey the Office of Equity and Inclusion's (OEI) internal and external public information messaging; supervise and grow the OEIs social media presence; develop and provide training curriculum that builds knowledge, attitudes and skills to implement OEIs values and objectives; use and promote the use of data and equity tools and principles to evaluate policies and practices to eliminate institutional barriers to equity.This is an unclassified at-will position.
Job descriptions are intended to present a general list of tasks/duties performed by employees within this job classification. Job Descriptions are not intended to reflect all duties performed within the job.ESSENTIAL FUNCTIONS: Essential functions may include, but are not limited to the functions listed below. Must be able to perform the essential functions of the job with or without a reasonable accommodation.
- Convey the administration's values and about equity and inclusion.
- Prepare and disseminate written, video, audio and multi-media materials and presentations to educate both internal and external stakeholders and to raise public awareness.
- Keep community informed of OEI developments, especially those related to racial equity initiatives, including but not limited to creating a city workforce that is representative at all levels of the population of the Albuquerque community.
- Inform community about civil rights protection and enforcement, consumer financial protection
- Promote immigrant and refugee, African American, Asian and Pacific Islander and Native American affairs and LGBTQ issues and city initiatives that promote equity and inclusion.
- Coordinate and supervise all media relations for the department.
- Develop proactive community and media relations, marketing materials and public awareness campaigns.
- Develop and facilitate training sessions, workshops, curriculum and modules that promote OEIs values and initiatives with regard to inclusive outreach.
- Challenge false and dangerous narratives that undermine the values and objectives of OEI.
- Assist with city-wide strategic communications and crisis communications, as needed.
- Act as OEIs official spokesperson with media and at community events, as needed.
- Develop proactive media and community relations.
- Develop multi-platform public awareness and media campaigns.
- Oversee all social media for OEI.
- Assist with website content development.
- Create and implement communications strategic plan.
- Develop, plan and deliver talking points, message frames, narrative ideas, and curriculum.
- Develop content to disseminate through earned and owned channels once a week.
- Identify opportunities to pitch media about programs, staff, and initiatives.
- Oversee monthly email newsletter with curated content to provide news and information to email subscribers; uplift work of partners/stakeholders and work in the community
- Coordinate an editorial calendar with Mayor’s comms team and city departments
Marketing
- Prepare, review and disseminate brochures, pamphlets, fliers and other marketing materials.
- Write, edit copy, obtain and present data; obtain and use images and graphics.
- Develop, maintain and use a list serve or email marketing program to disseminate
- information.
SUPPLEMENTAL FUNCTIONS:
- Attend and participate in professional group meetings; stay abreast of new trends and innovations related to assigned area of responsibility.
- Perform related duties and responsibilities as required.
Education and experience directly related to the minimum requirements below may be interchangeable on a year for year basis.
Bachelor's degree from an accredited college or university in public relations, journalism, communication, marketing;
andFour (4) years of experience in any of the following areas: marketing, community outreach, media, journalism, public relations, communication, training, facilitation, public speaking, writing, video/audio production, editing;
andTo include two (2) years of supervisory experience.
ADDITIONAL REQUIREMENTS:
Possession of a valid New Mexico Driver's License, or the ability to obtain by date of hire.Possession of a City Operator's Permit (COP) within six (6) months from date of hire.Work evenings, weekends and holidays.
Working Conditions Environmental:Office environment; remote, exposure to computer screens.
Physical:Essential and supplemental functions may require maintaining physical condition necessary for sitting or standing for prolonged periods of time
