City BBQ has 74 locations in 10 states and we continue to grow at a strong pace. Our quick casual BBQ concept is recognized as one of the fastest growing in the industry and we have won awards for our BBQ in markets all over the country. In addition, City BBQ has been chosen by Columbus, Inc as a Top Employer in the city. What is important to us......we believe that relationship building, empathy, and intuition are all critical soft skills that impact every area. We also look for individuals who are driven by their own high self expectations and personal sense of duty. Community involvement has always been a high priority to us as we want to be a positive impact in the communities where we live and work side by side with our guests.
We now have the opportunity to bring a new Marketing Specialist onto our team in Dublin, OH. Please send your resume in confidence today!
Job Title: Marketing Specialist
Location: Hybrid – Dublin, Ohio (3 on-site days per week)
Job Type: Full-Time
Experience Level: Entry
About Us
City Barbeque is a fast-casual restaurant chain with over 75 locations throughout 10 states. Serving and creating happiness is at the heart of who we are, and the flavor of America is what we're proud to serve. Every day, we’re smoking tastes of the nation, from Kansas City to the Carolinas; taking care of our friends and neighbors; and sharing our passion for the art and soul of BBQ. We’re looking for a detail-oriented and organized Marketing Coordinator to support the marketing department with digital, field, catering, and operational marketing initiatives. If you have a passion for hospitality and a collaborative spirit, we’d love to meet you!
Job Summary
The Marketing Specialist will engage in corporate marketing support, in alignment with marketing objectives and initiatives. Working under the direct supervision of the Marketing Director, this role supports the marketing department and helps to execute marketing strategies that drive brand awareness, increase customer engagement, and ultimately help us grow our business and hit overarching company goals & KPIs.
Key Responsibilities
Campaign Management: Project management of all tasks and outputs relating to marketing campaigns, ensuring all deadlines are met.
Menu Innovation Support: Manage, update and maintain digital menu board content supporting multiple objectives. Leads consumer tasting panel program, including attendee recruitment and survey execution. Attends all menu tastings and culinary vendor presentations, working with our executive chef to develop presentation materials which will include research from third party sources.
Meeting and Presentation Coordination: Ownership of all marketing department meetings. Responsible for scheduling, creating agendas, taking detailed notes, developing internal presentations (as needed), organizing and expediting outputs quickly and accurately.
Consumer Research: Creating and launching external consumer surveys, using segmentation to ensure appropriate target audiences for various in-person and online research projects, reporting on results.
Internal Communication: Serve as the liaison between marketing and other departments to ensure smooth communication and implementation of campaigns, coordinating our weekly internal communication plans to field teams. Manage marketing support email inboxes.
Data Analysis and Reporting: Support post-campaign analyses to measure performance against KPIs. Prepare and present detailed reports on campaign outcomes, insights, and opportunities for improvement.
Third-Party Management: Serve as the primary liaison for third-party delivery partners, ensuring seamless communication and execution of marketing initiatives
Creative Support: Assist with photoshoots and other marketing-driven events, as needed.
Grand Openings: Support of marketing responsibilities regarding new store openings.
Core Competencies
- Strong organizational and project management skills
- Team oriented, collaborative & culturally aligned (Serve and Create Happiness)
- Ability to navigate rapidly changing priorities
- Ability to create compelling presentations
- Exercises good judgment & decision making
- Internally motivated, resourceful & trustworthy
- Problem solver, analytical, detailed & process oriented
- Able to self-manage multiple priorities in a hybrid work environment
- Excellent interpersonal & communication skills
- Data-driven and results oriented
Qualifications
- Bachelor’s Degree Required (Marketing & Communications degree preferred) or relative experience
- Strong project management skills with the ability to prioritize tasks and meet deadlines
- Excellent written and verbal communication skills
- Proficient in Microsoft Office, Asana, Canva
- Ability to work independently and as part of a team
Benefits
- Paid time off
- Medical, dental & vision insurance
- 401k match up to 4% of salary
- Annual scholarship opportunity ($3,000 value)
- Quarterly food stipend
- Hybrid work environment
