City BBQ started in 1999 and we have grown to 74 locations in 10 states. We are an award-winning, quick casual concept and our growth remains strong. Every day, we're smoking tastes of the nation, from Kansas City to the Carolinas; taking care of our friends and neighbors, and sharing our passion for the art and soul of BBQ. We are excited to bring a new Digital & Social Marketing Coordinator to our growing Marketing Team! Great pay - great benefits - great culture.
Send your resume in confidence today!
Job Title: Digital & Social Marketing Coordinator
Location: Hybrid – Dublin, Ohio (3 on-site days per week)
Job Type: Full-Time
Experience Level: 0-2 years
About Us
City Barbeque is a fast-casual restaurant chain with over 75 locations throughout 10 states. Serving and creating happiness is at the heart of who we are, and the flavor of America is what we're proud to serve. Every day, we’re smoking tastes of the nation, from Kansas City to the Carolinas; taking care of our friends and neighbors; and sharing our passion for the art and soul of BBQ. We’re looking for an enthusiastic and detail-oriented Digital & Social Marketing Coordinator to join our growing marketing team! This entry-level role will play a key part in ensuring our digital presence is impactful and well-managed. The ideal candidate is highly organized, tech-savvy, and passionate about social media and marketing within the restaurant industry.
Job Summary
The Digital & Social Marketing Coordinator will be responsible for implementing, tracking, and optimizing our digital marketing campaigns across all digital channels including our website, app, digital menu boards, social media, email and SMS. Manage external vendors, as needed.
Key Responsibilities
- Website Content Updates: Update and maintain website content using the Drupal CMS to ensure accuracy and relevance.
- Ecommerce Campaign Management: Generate and manage promo codes for digital marketing campaigns. Track usage and provide reports to ensure effectiveness.
- SMS Program Management: Execute SMS strategic plan within budget, reporting on results to continually optimizing the program. Provide monthly SMS recap.
- Influencer Program Management: Develop and execute influencer campaign strategy utilizing influencer management platform. Identify, vet, and establish partnerships with influencers that align with brand values and objectives. Report on results.
- Social Media Coordination: Schedule and post content across all social media platforms (e.g., Instagram, Facebook, X, Pinterest, TikTok) following the brand voice and guidelines. Monitor engagement and respond to customer inquiries and comments. Support paid media strategy on social channels.
- Local Pages Management: Create and manage Apple Maps, Yelp, Google My Business, and Facebook local pages to maintain consistency and visibility. Ensure business information is accurate and up to date. Monitor and track online reviews using platforms like Review Trackers, to communicate feedback and trends to internal teams for continuous improvement.Provide on-site support for photoshoots and other marketing-driven events.
Core Competencies
- Team oriented, collaborative & culturally aligned (Serve and Create Happiness)
- Ability to navigate rapidly changing priorities
- Passionate about social media trends
- Ability to create compelling content
- Exercises good judgment & decision making
- Internally motivated, resourceful & trustworthy
- Problem solver, analytical, detailed & process oriented
- Able to self-manage multiple priorities in a hybrid work environment
- Excellent interpersonal & communication skills
- Data-driven and results oriented
Qualifications
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- Familiarity in digital marketing, including content creation, social media, SMS + email marketing, and website management.
- Proficiency in social media + content creation platforms, Adobe Creative Suite or Canva.
Benefits
- Paid time off
- Medical, dental & vision insurance
- 401k match up to 4% of salary
- Annual scholarship opportunity ($3,000 value)
- Quarterly food stipend
- Hybrid work environment
