KCLS is hiring a new Marketing Manager to oversee the marketing wing of the Communications and Marketing department, including our e-mail, social media, digital video and photography, and web content. The position will also oversee our ongoing and future advertising campaigns and be the brand manager for KCLS. The position will develop campaigns in partnership with the Communications Manager and Graphics department, utilizing all our resources to achieve organizational goals and enhancing awareness of KCLS with new and existing patrons across King County.
In this position you will:
- Develop cross-channel marketing campaigns to highlight KCLS programs, events, and community engagement opportunities.
- Collaborate with library staff to develop opportunities to promote and highlight ongoing projects.
- Identify and strategize new growth opportunities for KCLS, including new cardholders, and reengaging inactive cardholders.
- Work with our advertising firm to develop advertising content to drive results and monitor metrics and KPIs to ensure success.
Applicants must attach a current resume and cover letter which addresses why they are interested in the position and how they meet the qualifications listed.King County Library System (KCLS):
KCLS has a vision of a world where knowledge allows diverse communities to prosper and grow. In order to support this vision, we create opportunities through meaningful connections by acting as the knowledge sharing center for over 1.5 million diverse patrons, providing an unparalleled collection of library materials, resources, technology, services, and programs. Approximately 1,000 engaged and passionate staff provide service in 50 community library locations and patron engagement using direct outreach, programs, and virtual assistance. Our service area includes cities, towns, tribal lands, and unincorporated districts of King County, with the exception of the city of Seattle. From a 2021-2022 comprehensive Diversity, Equity, and Inclusion (DEI) Assessment Demographics and Language Report, of the more than 1.5 million residents who live within the KCLS service area, almost half identify as Black, Indigenous, or People of Color (BIPOC). Moreover, roughly one-third of the KCLS community speaks a language other than English as their first language. The King County Library System values the diverse perspectives, lived experiences, and cultures of all qualified individuals. We seek applicants that reflect the diversity of the communities we serve and encourage individuals of all backgrounds to apply, including BIPOC (Black, Indigenous, and other people of color), immigrants, refugees, women, LGBTQIA+, individuals with disabilities, veterans, etc. KCLS welcomes reasonable accommodations for persons with disabilities as an opportunity to assist qualified individuals to participate in the job application or interview process and/or perform the essential functions of the position upon hire.Need an accommodation to apply or interview? Call (425) 369-3224 or emailemployment@kcls.org.KCLS ensures equal opportunities and consideration for all job applicants, without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. KCLS does not tolerate discrimination or harassment during any stage of employment, including in recruiting, hiring, promotion, termination, leave of absence, compensation, or training.Essential DutiesThe items listed in this section are the key duties and responsibilities for this job and do not represent an exhaustive list. Our organization is dynamic and therefore duties may change based on business necessity; however, any new duties will remain within the scope of the job.- Collaborates with creative teams to produce promotional content and execute digital components of KCLS storytelling opportunities and campaigns. Participates in any phase of the development process, including composing draft content, revising the contributions of others, and delivering final proofing.
- Plans and manages advertising campaigns across digital, print, and social media platforms, serving as a liaison between KCLS and advertising agency.
- Oversees ad content generation and placement in collaboration with advertising firm.
- Produces and oversees digital media content calendar, including social media, email content, and web content.
- Conducts in-depth research on consumer behavior and market trends to enhance KCLS support and use in service area.
- Focuses on brand positioning in the market and alignment with promotional goals. Provides brand management guidance to the department in the development of communications materials.
- Develops promotional materials to be distributed by KCLS staff.
- Creates and maintains marketing procedures, best practices, templates, workflows, and checklists.
- Coordinates marketing communication that supports high profile events for KCLS.
- Reaches diverse audiences and communities with external communication that support the library as a welcoming and inclusive place.
- Selects, coaches, develops, and manages performance for members of the assigned work team.
- Establishes goals, action plans, timelines, and expectations with department leadership for successful team performance.
Secondary Duties- Monitors industry for emerging opportunities in marketing.
- Provides back-up support to direct reports and related positions as needed.
- Delivers presentations on subject matter work.
- Attends meetings, trainings, and serves on various committees as assigned.
- Performs other related duties as assigned.
Education and ExperienceThe items listed below are the minimum requirements for the job and are relevant to this position. The organization values both work experience and education and realizes that individuals take different paths to acquire knowledge.- Bachelor’s degree in marketing, business administration, or related field.
- Five years of experience in marketing roles, preferably with experience in digital marketing, content development, advertising, and/or photo and video direction.
- Three years of experience leading or managing a team or campaign.
- Any equivalent combination of education and experience that provides the necessary qualifications to successfully perform the duties of the position will be considered.
Knowledge and Skills- Working knowledge of strategic marketing best practices.
- Working knowledge of content production and ideation.
- Working knowledge of digital marketing tools.
- Skilled in writing short and long form content.
- Skilled in collaborating with audio/visual experts in content production.
- Confident communicator and presenter with interest in teaching others.
- Proficient in marketing platforms (e.g., Google Analytics, HubSpot, Adobe Creative Suite).
- Well-developed verbal, active listening, and written communication skills with various and diverse audiences.
- Demonstrated collaboration with cross-functional teams and stakeholders.
- Flexible and adaptive to changing needs.
- Critical thinking skills and sound judgement.
- Organizational and time management skills with a focus on quality and attention to detail.
- Skills to work on several projects at the same time while keeping track of progress, challenges, and deadlines.
Professional Licenses and Certifications- A valid Washington State driver’s license is required.
Each KCLS position has job-specific competencies. These competencies describe characteristics needed for optimum performance in the position. In addition, there are organizational competencies applicable to all positions at KCLS that encompass the culture and set expectations for how work is performed and leadership competencies for all supervisory roles.Organizational CompetenciesManages relationships with all kinds and classes of people inclusively and equitably. Respects, values, and encourages the unique dimension each employee adds to the organization and each member of the community brings to the whole. Seeks opportunities to learn about differences.Primarily focused on customer needs. Able to deliver high-quality, value-added services. Constantly strives to find new ways to increase customer satisfaction and understanding, foster equitable services, and forge meaningful connections.- Ethics, Values and Judgement
Exercises best judgment, trustworthiness, and professional standards of conduct. Consistently demonstrates organization’s values, moral principles, and accountability in behavior, character, and action. Defends intellectual freedom and confidentiality.- Professional and Technical Knowledge
Demonstrates proficiency in professional and technical skills and/or knowledge in position-related areas. Purposely keeps up with current developments and trends in areas of expertise, in order to better foster personal success and connections for others.Leadership CompetenciesFacilitates the development of other’s knowledge, abilities, and skills to fulfill job and role responsibilities more effectively. Provides timely feedback, guidance, and encouragement to help others achieve better performance and goals. Builds confidence of others.Tactfully provides direct and actionable feedback in a timely manner. Is open and direct but not intimidating. Deals head-on with people and problems even in the most difficult situations.Job-Specific CompetenciesConveys ideas and information in a way that is clear, engaging, and suitable to the audience. Main point of their message is apparent. Listens more than they speak and responds appropriately. Seeks influence.- Vision and Strategic Thinking
Supports, promotes, and ensures alignment with the organization’s vision, mission, and values. Holds big picture view while setting priorities, often uses breakthrough strategies to find the way forward.Establishes courses of action for self. Can influence others to ensure that work is efficient. Appropriately sensitive to real restraints on time and resources. Willing to take a risk.Physical DemandsWhile performing the duties of this job, the employee will:
- Constantly sit throughout work shift and occasionally stand and walk. Events may require greater standing and walking.
- Seldom reach up, occasionally reach down, and frequently reach out at chest level with hands and arms.
- Constantly use hands in conjunction with frequent finger use. Keyboarding. may be repetitive up to frequently.
- Occasionally operate foot controls.
- Change tasks depending upon the shift.
- Require extensive close work, including use of computer monitor.
- Occasionally lift up to 10 lbs. and seldom lift and carry up to 35 lbs.
- Seldom push/pull carts and wheeled equipment with light force.
Work EnvironmentWork is performed in a typical office environment and in the community for engagement activities. Work schedule may include occasional early morning, evening, and/or weekend meetings for commitments. Some travel within the service area is required. Incumbent may be permitted hybrid telework schedule upon request.
