JOB SUMMARY:

Oversees the implementation of internal and external communication strategies for the Village of Wellington (Village). Work involves managing external communication channels like social media platforms, Village websites, legislative matters, and media relations. Ensures adherence to the Village’s brand by publishing content and marketing materials.

Position typically supervises employees and schedules day-to-day work activities to provide optimum efficiency and productivity. Position requires an advanced understanding and wide application of principles, theories, and concepts in assigned function or business area.

ESSENTIAL FUNCTIONS:

The essential functions listed are typical examples of work performed by positions in this job classification and are not designed to contain or be interpreted as a comprehensive inventory of all duties, tasks, and responsibilities. Specific duties and responsibilities may vary depending on department or program needs without changing the general nature and scope of the job or level of responsibility. Employees may also perform other duties as assigned.

Manages, provides guidance to, and reviews the work of multiple departments and individual contributors to accomplish operational plans and results.
Plans and oversees business area workflow and time utilization of staff across departments; assigns and communicates daily activities and deadlines to staff.
Oversees all internal and external communications for the Village.
Develops and manages annual Public Relations Plan.
Prepares, writes, edits, and produces marketing materials, press releases, media reports, and campaigns.
Creates and implements communications strategies and programs to promote the Village.
Arranges and manages public relations opportunities and events.
Drafts press releases, talking points, and speeches following organizational news.
Writes letters, interdepartmental memos and other business correspondence.
Communicates with media outlets and journalists; creates press kits, as necessary.
Prepares the program budget; analyzes and justifies expenditures; prepares and presents budget requests; prepares administrative and/or fiscal reports pertaining to communications.
Consults with executive management to develop effective communication procedures and policies for various situations or crises.
Updates departmental policies and procedures and short and long-term objectives.
Maintains current knowledge of trends and developments in the field of communications; monitors the progress of various communications strategies.
Communicates regularly with employees and management regarding the status of all current project initiatives, obtaining guidance and approval as needed to advance initiatives.

Supervisory Responsibilities:

Reviews and evaluates work methods and procedures and meets with management staff to identify and resolve problems
Assesses and monitors workload; identifies opportunities for improvement and implements changes
Selects, trains, motivates, and evaluates personnel; provides or coordinates staff training; works with employees to correct deficiencies; makes recommendations regarding discipline and termination
Participates in the development and administration of the departmental budget; approves the forecast of funds needed for staffing, equipment, materials, and supplies; approves expenditures and implements budgetary adjustments as appropriate and necessary

MINIMUM QUALIFICATIONS:

Typically requires a bachelor’s degree in communications or related discipline; requires at least five (5) years of directly related communications experience at a supervisory level; or an equivalent combination of education, certification, training and/or experience; or an equivalent combination of education, certification, training and/or experience.

Certifications and Licenses:

Must possess and maintain a valid State of Florida Driver License and the ability to drive a Village owned vehicle per established policies, procedures, and safety guidelines.
Professional certification may be required in some areas.

Regular attendance at work on-site is essential to maintain the necessary teamwork, personal interaction, and supervision that this position requires. Responds to emergency call-ins for hurricanes or other critical events.

KNOWLEDGE, SKILLS, AND ABILITIES:

Knowledge of best writing and messaging practices for business correspondence, public relations, advertising, marketing and sales copy and social media
Knowledge of crisis management
Knowledge of administrative and clerical procedures and systems such as word processing, managing files and records, designing forms, and other office procedures and terminology
Knowledge of business and management principles involved in planning and the coordination of people and resources
Skill in the use of Microsoft Office products (Word, Outlook, and Excel) and applicable department and organization specific software and ability to learn and become proficient in the use of other specialized software as may be required
Skill in using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems
Skill in the use of the right math including but not limited to adding, subtracting, multiplication, division, practical algebra and metrics, to solve problems
Ability to multi-task while working with tight deadlines and shifting priorities
Ability to lead and motivate others to achieve work objectives
Ability to read, update, and maintain various records and files in numerical, alphabetical, or chronological sequence
Ability to communicate during emergency situations effectively, promptly, and accurately or to avoid hazards
Ability to clearly communicate and understand information in English, both orally and in writing
Ability to establish and maintain effective working relationships with those interacted with during work regardless of race, color, religious creed, national origin, ancestry, sex, sexual orientation, gender identity, age, genetic information, disability, political affiliation, military service, or diverse cultural and linguistic backgrounds

PHYSICAL REQUIREMENTS:

Depending on functional area of assignment, tasks involve the ability to exert light physical effort in sedentary to light work, which may involve some lifting, carrying, pushing and/or pulling of objects and materials of light weight (up to 20 pounds). Tasks may involve extended periods of time at a keyboard or workstation and extended periods of time standing and/or walking.

ENVIRONMENTAL REQUIREMENTS:

Tasks are regularly performed inside and/or outside with potential for exposure to adverse conditions, such as dirt, dust, pollen, odors, fumes and/or poor ventilation, wetness, humidity, rain, temperature and noise extremes, machinery and/or moving vehicles, vibrations, electric currents, animals/wildlife, toxic/poisonous agents, gases or chemicals, oils and other cutting fluids, violence and/or disease, or pathogenic substances.

SENSORY REQUIREMENTS:

Tasks require sound and visual perception and discrimination. Tasks require oral communications ability. Must have manual dexterity and be able to perform repetitive motions of the wrists, hands, or fingers. Must be able to perceive color and depth. Tasks involve prolonged eye use and/or fine visual ability; computer work, reading text, visual inspections, or measurement devices. Must be able to follow visual cues or signals.

The job description does not constitute an employment agreement between the Village of Wellington and the employee and is subject to change by the employer as the needs of the employer and requirements of the job change.

The Village of Wellington is an Equal Opportunity Employer. In compliance with United States Equal Employment Opportunity guidelines and the Americans with Disabilities Act, this organization provides reasonable accommodation to qualified individuals with disabilities and encourages both prospective and current employees to discuss potential accommodations with the employer.

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